Side-by-side Instagram profile comparison of e.l.f. Cosmetics vs Ulta Beauty. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@elfcosmetics
100
Excellent
Account Health
@ultabeauty
100
Excellent
e.l.f. Cosmetics
@elfcosmetics
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
7.6M
Followers
50%
1.4K
Following
11.3K
Posts
57%
Healthy ratio
7.6M
Followers
50%
1.9K
Following
8.5K
Posts
43%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
7.6M followers
Range: 1M-10M
@elfcosmetics
7.6M followers
Range: 1M-10M
@ultabeauty
Engagement Quality
@elfcosmetics
0.12%
Benchmark: 0.2-0.5%
@ultabeauty
0.01%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@elfcosmetics
1:5.4K
Very influential
@ultabeauty
1:4.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@elfcosmetics
1.50
Active@ultabeauty
1.12
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
We're sheer for more shades! 🤩 4 NEW shades of Sheer For It Blush Tint are now available on elfcosmetics.com and the e.l.f. app! 💕 Why you’ll love it: 🌟 Long-lasting cheek AND lip stain 🌟 Hydrating watery texture delivers a natural finish 🌟 Transfer-resistant stain gives a sheer wash of color 🌟 Easy as e.l.f. to build and blend 🌟 Pairs perfectly with Stain & Tint Blending Brush ($6) Available in 9 shades: 🆕 🌸 So Petal 🆕 💜 Mauve Actually 🆕 💋 Burgun-did That 🆕 🍁 Maple Latte ❤️ Left on Red 🍊 Orange Crush 💗 Pink Positive 🍇 Plums Up 🍒 Cherry Cola Shop these shades for ONLY $6 on elfcosmetics.com. 🫶 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @amazon May 31, Coming to @walmart May 31, Coming in-store to @target, @ultabeauty, @cvspharmacy June 7, Coming online to @walgreens June 7 and in-store this summer, Coming to @heb and @krogerco this summer 🇨🇦 Coming online to @shoppersbeauty and @amazonca this summer, Coming to @walmartcanada this summer 🇬🇧 Coming to online to @bootsuk and @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 22, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 22, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SheerForItTint #elfcosmetics
elfcosmetics has 23K more likes on their top post
Hashtag Strategy
11
With Hashtags
1
Without Hashtags
3
With Hashtags
9
Without Hashtags
@elfcosmetics has stronger hashtag impact
Engagement Trends
-32.3%
Engagement shift
Likes
Comments
-44.1%
Engagement shift
Likes
Comments
@elfcosmetics shows better recent momentum
Posting Rhythm
@elfcosmetics
@ultabeauty
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@elfcosmetics delivers higher engagement relative to audience size.
Followers
@ultabeauty dominates in reach and follower volume.
Engagement Rate
@elfcosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @elfcosmetics vs @ultabeauty
Specific questions about this head-to-head comparison
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