elledecor
hgtv

Side-by-side Instagram profile comparison of ELLE Decor vs HGTV. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@elledecor

100

Excellent

Account Health

@hgtv

100

Excellent

Instagram profile picture of @elledecor

ELLE Decor

@elledecor

Where style and culture come home.

4.3M

Followers

43%

1K

Following

9.8K

Posts

34%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @hgtv

HGTV

@hgtv

📍Your doctor’s office

5.7M

Followers

57%

1.2K

Following

19.2K

Posts

66%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@elledecor
0
Trailing on metrics
Competition
VS
Profile 2 Ahead
@hgtv
6
Winning on metrics
@elledecor
Detailed Breakdown
@hgtv
4.3M
Followers
23% ahead
5.7M
1K
Following
15% ahead
1.2K
9.8K
Total Posts
49% ahead
19.2K
0.04%
Engagement Rate
45% ahead
0.08%
1.9K
Avg Likes
57% ahead
4.3K
39
Avg Comments
82% ahead
212
elledecor0 - 6🏆 hgtv

Advanced Metrics

Authority Score
67
Expert
@elledecor
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@hgtv
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

4.3M followers

Range: 1M-10M

@elledecor

Mega

5.7M followers

Range: 1M-10M

@hgtv

Influence Index
65
/ 100
@elledecor
Influence Index
65
/ 100
@hgtv

Engagement Quality

@elledecor

0.04%

Benchmark: 0.2-0.5%

Low

@hgtv

0.08%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@elledecor

1:4.3K

Very influential

Excellent

@hgtv

1:4.8K

Very influential

Excellent

Comment-to-Like Ratio

@elledecor2.1%
@hgtv4.9%

Higher = more thoughtful engagement

Virality Potential

@elledecor0.4
@hgtv0.8

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@elledecor

2.25

Active

@hgtv

3.39

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

elledecor40
hgtv40

Audience Quality Score

Quality of follower base

elledecor40
hgtv40

Content Performance Index

Engagement per follower

elledecor0
hgtv1
Difference: 0 points

Overall Influence Index

Combined influence potential

elledecor43
hgtv50
Difference: 7 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @elledecor

As the granddaughter of Elsa Schiaparelli—the boundary-pushing fashion designer who brought surrealism into the wardrobe and hosted some of the most storied salons in Paris—actress @marisaberensonofficial was raised in rooms where art, fashion, and entertaining converged. From that townhouse to her own richly decorated Marrakech residence, her world has been defined by objects with meaning and spaces that evolve over time. Her Zara Home debut distills that sensibility into a collection that feels both personal and accessible, shaped by symbolism, texture, and a distinct point of view on how a home should feel. At the link in our bio, @cristobalita chats with Berenson about the new collection. Portrait by @carlijnjacobs. Product images by @joaquinlaguinge

@elledecor
6.2K
129
Winner
Top post by @hgtv

The #CastleImpossible fairytale just got a brand new chapter: Baby on The Way! That’s right, Daphne and Ian are expecting!! Catch the emotional reveal in tonight’s episode airing at 9|8c 🏰👶❤️

@hgtv
24.4K
1.2K
6.2K likesVS24.4K likes 🏆

hgtv has 18.2K more likes on their top post

Hashtag Strategy

@elledecor

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@hgtv

8

With Hashtags

4

Without Hashtags

Avg per post0.8
Avg Likes5.3K
Avg Comments212
Hashtags increase engagement
#castleimpossible#renovationaloha#mylotterydreamhome#battleonthebeach#hgtvpartner

@hgtv has stronger hashtag impact

Engagement Trends

Stronger Trend
@elledecor
Falling

-49.8%

Engagement shift

-49%

Likes

-89%

Comments

Older posts avg2.5K
Recent posts avg1.3K
@hgtv
Falling

-62.8%

Engagement shift

-64%

Likes

-33%

Comments

Older posts avg6.6K
Recent posts avg2.5K

@elledecor shows better recent momentum

Posting Rhythm

@elledecor

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency13%

@hgtv

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency45%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@hgtv leads in most key metrics.

The comparison shows @hgtv outperforming @elledecor most notably in Followers.

Followers

@hgtv dominates in reach and follower volume.

Engagement Rate

@hgtv delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @elledecor vs @hgtv

Specific questions about this head-to-head comparison

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