glossier
lushcosmetics

Side-by-side Instagram profile comparison of Glossier vs Lush Cosmetics North America. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@glossier

100

Excellent

Account Health

@lushcosmetics

65

Good

Leader
Instagram profile picture of @glossier

Glossier

@glossier

✨Skin first. Makeup second.™️ 😀👋 @sephora @sephoramiddleeast @sephorauk @Spacenk @Meccabeauty

3.2M

Followers

46%

3.6K

Following

5.9K

Posts

100%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

3.7M

Followers

54%

0

Following

9

Posts

0%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@glossier
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@lushcosmetics
1
Trailing on metrics
@glossier
Detailed Breakdown
@lushcosmetics
3.2M
Followers
14% ahead
3.7M
3.6K
Following
100% ahead
0
5.9K
Total Posts
100% ahead
9
0.14%
Engagement Rate
100% ahead
-0.00%
4.5K
Avg Likes
100% ahead
-1
78
Avg Comments
100% ahead
0
🏆 glossier5 - 1lushcosmetics

Advanced Metrics

Authority Score
Winner
68
Expert
@glossier
Reach22/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
52
Established
@lushcosmetics
Reach22/25
Engagement-1/30
Ratio20/20
Consistency1/15
Verification10/10

Account Tier

Mega

3.2M followers

Range: 1M-10M

@glossier

Mega

3.7M followers

Range: 1M-10M

@lushcosmetics

Influence Index
Winner
66
/ 100
@glossier
Influence Index
65
/ 100
@lushcosmetics

Engagement Quality

@glossier

0.14%

Benchmark: 0.2-0.5%

Low

@lushcosmetics

-0.00%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@glossier

0.0011

Very influential

Excellent

@lushcosmetics

1:InfinityM

Very influential

Excellent

Comment-to-Like Ratio

@glossier1.7%
@lushcosmetics0.0%

Higher = more thoughtful engagement

Virality Potential

@glossier1.4
@lushcosmetics-0.0

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@glossier

1.89

Active

@lushcosmetics

0.00

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

glossier41
lushcosmetics19
Difference: 22 points

Audience Quality Score

Quality of follower base

glossier41
lushcosmetics40
Difference: 1 points

Content Performance Index

Engagement per follower

glossier1
lushcosmetics0
Difference: 1 points

Overall Influence Index

Combined influence potential

glossier49
lushcosmetics38
Difference: 11 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @glossier

Meet The Pink Capsule Collection. Made for dilly-dallying, sun-puddle naps and doing absolutely nothing together. Little moments of joy for you + your furry friend. Available exclusively online + in-store at Glossier.

@glossier
12.1K
169
Top post by @lushcosmetics

On Black Friday 2021, following the release of the Facebook Files (which revealed how much Meta knew about the very real harms being caused by their platforms and yet were doing nothing about it), Lush signed out of Instagram, Facebook, TikTok and Snapchat until these platforms took action to provide a safer environment for users. Two years on, has Meta cleaned up its act? Sadly but perhaps not surprisingly, no. Deliberately-addictive algorithms are still filling our feeds with harmful content and misinformation to drive engagement. Meanwhile their surveillance-for-profit business model – one that underpins all the 'Big Tech' companies – tracks our every move and sells our data, making them untold billions. That's why we're campaigning for legislative change that puts the control back in the hands of the people. We've teamed up with People vs Big Tech – a decentralised movement challenging the power and abuses of the Big Tech giants. Introducing The Cloud bath bomb, with 100% of the sales price (minus government taxes) going to People vs Big Tech to fund vital campaigning that takes their message directly to those who hold the power to change the system. Don't lose your head in the cloud. There's a brighter future ahead. Hit the link in bio to join the #BigTechRebellion — Friendly note: we're not back on Instagram. If you'd like to contact us, our Customer Care team will be happy to help here: Phone: 1-888-733-5874 SMS: 1-888-733-5874 Email: [email protected] Live Chat: lush.com & the Lush app

@lushcosmetics
-1
0
🏆 12.1K likesVS-1 likes

glossier has 12.1K more likes on their top post

Hashtag Strategy

@glossier

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@lushcosmetics

9

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes-1
Avg Comments0
Every post includes hashtags
#bigtechrebellion

@lushcosmetics has stronger hashtag impact

Engagement Trends

@glossier
Falling

-47.4%

Engagement shift

-47%

Likes

-58%

Comments

Older posts avg6K
Recent posts avg3.1K
Stronger Trend
@lushcosmetics
Stable

+0.0%

Engagement shift

+0%

Likes

+0%

Comments

Older posts avg-1
Recent posts avg-1

@lushcosmetics shows better recent momentum

Posting Rhythm

@glossier

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency65%

@lushcosmetics

Posts/Week
9.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency70%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@glossier delivers higher engagement relative to audience size.

The comparison shows @glossier outperforming @lushcosmetics most notably in Engagement Rate.

Followers

@lushcosmetics dominates in reach and follower volume.

Engagement Rate

@glossier delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @glossier vs @lushcosmetics

Specific questions about this head-to-head comparison

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