gucci
hm

Side-by-side Instagram profile comparison of GUCCI vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@gucci

90

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @gucci

GUCCI

@gucci

50.6M

Followers

57%

4

Following

341

Posts

41%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

43%

173

Following

493

Posts

59%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@gucci
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@hm
2
Trailing on metrics
@gucci
Detailed Breakdown
@hm
50.6M
Followers
25% ahead
38M
4
Following
98% ahead
173
341
Total Posts
31% ahead
493
0.53%
Engagement Rate
97% ahead
0.01%
267.7K
Avg Likes
98% ahead
5.2K
2.4K
Avg Comments
96% ahead
89
🏆 gucci4 - 2hm

Advanced Metrics

Authority Score
Winner
71
Expert
@gucci
Reach25/25
Engagement5/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

50.6M followers

Range: 10M+

@gucci

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
Winner
73
/ 100
@gucci
Influence Index
70
/ 100
@hm

Engagement Quality

@gucci

0.53%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@gucci

1:12.7M

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@gucci0.9%
@hm1.7%

Higher = more thoughtful engagement

Virality Potential

@gucci5.3
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@gucci

0.01

Low

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

gucci43
hm40
Difference: 3 points

Audience Quality Score

Quality of follower base

gucci43
hm40
Difference: 3 points

Content Performance Index

Engagement per follower

gucci5
hm0
Difference: 5 points

Overall Influence Index

Combined influence potential

gucci67
hm53
Difference: 14 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @gucci

BEAUTY AND THE BAG The next chapter of the campaign continues with Global Brand Ambassador NINGNING from aespa and the new Paparazzo handbag, captured by Mert and Marcus. #GucciPaparazzo #NINGNING #aespa

@gucci
535.6K
5.1K
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
🏆 535.6K likesVS18.1K likes

gucci has 517.5K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@gucci

12

With Hashtags

0

Without Hashtags

Avg per post2.0
Avg Likes267.7K
Avg Comments2.4K
Hashtags increase engagement
#guccimontecarlo#leeknow#straykids#generationgucci#guccipaparazzo
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@gucci has stronger hashtag impact

Engagement Trends

@gucci
Falling

-59.7%

Engagement shift

-60%

Likes

-40%

Comments

Older posts avg385K
Recent posts avg155.2K
Stronger Trend
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K

@hm shows better recent momentum

Posting Rhythm

@gucci

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency29%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@gucci leads in most key metrics.

The comparison shows @gucci outperforming @hm most notably in Followers.

Followers

@gucci dominates in reach and follower volume.

Engagement Rate

@gucci delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @gucci vs @hm

Specific questions about this head-to-head comparison

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