Side-by-side Instagram profile comparison of Hasselblad vs Peter McKinnon. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hasselblad
100
Excellent
Account Health
@petermckinnon
100
Excellent
Hasselblad
@hasselblad
Inspiring photography since 1941 First camera on the moon 🌒 📩 Contact @hasselblad_support for support
1.8M
Followers
36%
1K
Following
3.6K
Posts
77%
Healthy ratio
3.1M
Followers
64%
399
Following
1.1K
Posts
23%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
1.8M followers
Range: 1M-10M
@hasselblad
3.1M followers
Range: 1M-10M
@petermckinnon
Engagement Quality
@hasselblad
0.52%
Benchmark: 0.2-0.5%
@petermckinnon
0.36%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@hasselblad
1:1.8K
Very influential
@petermckinnon
1:7.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hasselblad
2.03
Active@petermckinnon
0.34
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Beyond the limits of a single frame. 🎞️ In 1998, Hasselblad introduced the XPan, rethinking how a 35mm camera could be used. Built around standard 35mm film, it offers two image formats within a single body, allowing photographers to switch between a familiar frame and a panoramic view without changing film. Rather than cropping the image, the XPan extends it across the full width of the negative, preserving detail while opening up a wider perspective. This approach brings panoramic photography into an everyday shooting experience. With its rangefinder design, elongated form, and quiet operation, the XPan encourages a slower and more considered way of composing, capturing space, rhythm, and the flow of a scene. Even today, it remains unlike anything else, defined not by format, but by perspective. #Hasselblad #XPan #FilmPhotography #35mmFilm #Panoramic #AnalogPhotography #Rangefinder #VisualStorytelling
Spending some time in @maxjoseph world - One of a kind is an understatement. Thanks for having me dude 🏴☠️🤘🏻 #leicamp 🎞️ 400TX (I wish I had colour loaded because his studio is an absolute VIBE 🌱🎧🎤 - but, I had just loaded Tri-X so I had to commit. Turned out pretty cool considering! Learning more and more I can hand hold 35mm film at astonishingly slow speeds and still get away with it 💪🏻 Lab: @graination_official
hasselblad has 5.9K more likes on their top post
Hashtag Strategy
10
With Hashtags
2
Without Hashtags
10
With Hashtags
2
Without Hashtags
@hasselblad has stronger hashtag impact
Engagement Trends
-51.9%
Engagement shift
Likes
Comments
-13.4%
Engagement shift
Likes
Comments
@petermckinnon shows better recent momentum
Posting Rhythm
@hasselblad
@petermckinnon
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@hasselblad delivers higher engagement relative to audience size.
Followers
@petermckinnon dominates in reach and follower volume.
Engagement Rate
@hasselblad delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hasselblad vs @petermckinnon
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