hermes
zara

Side-by-side Instagram profile comparison of Hermès vs ZARA. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hermes

100

Excellent

Account Health

@zara

100

Excellent

Instagram profile picture of @hermes

Hermès

@hermes

Hermès, contemporary artisan since 1837.

15.5M

Followers

20%

0

Following

3.4K

Posts

39%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @zara

ZARA

@zara

For Man collection check @zaraman Kids collection @zarakids Customer Care @zaracare Discover Woman collection ⬇️

61.6M

Followers

80%

170

Following

5.3K

Posts

61%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@hermes
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@zara
5
Winning on metrics
@hermes
Detailed Breakdown
@zara
15.5M
Followers
75% ahead
61.6M
0
Following
100% ahead
170
3.4K
Total Posts
35% ahead
5.3K
0.04%
Engagement Rate
14% ahead
0.03%
5.5K
Avg Likes
71% ahead
18.8K
66
Avg Comments
76% ahead
274
hermes1 - 5🏆 zara

Advanced Metrics

Authority Score
70
Expert
@hermes
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
70
Expert
@zara
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

15.5M followers

Range: 10M+

@hermes

Celebrity

61.6M followers

Range: 10M+

@zara

Influence Index
70
/ 100
@hermes
Influence Index
70
/ 100
@zara

Engagement Quality

@hermes

0.04%

Benchmark: 0.1-0.2%

Low

@zara

0.03%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@hermes

1:InfinityM

Very influential

Excellent

@zara

1:362.4K

Very influential

Excellent

Comment-to-Like Ratio

@hermes1.2%
@zara1.5%

Higher = more thoughtful engagement

Virality Potential

@hermes0.4
@zara0.3

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hermes

0.22

Moderate

@zara

0.09

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hermes40
zara40

Audience Quality Score

Quality of follower base

hermes40
zara40

Content Performance Index

Engagement per follower

hermes0
zara0
Difference: 0 points

Overall Influence Index

Combined influence potential

hermes54
zara65
Difference: 11 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hermes

Barks and quacks 🐕‍🦺🦆 Swipe to unveil the line-up.   Canine style by @ropvanmierlo   #DogsOrDucks #DogsCoat #HermesSellier #Hermes

@hermes
20.9K
201
Winner
Top post by @zara

An Italian summer mood. New Collection #zara #zarawoman

@zara
60.4K
2.4K
20.9K likesVS60.4K likes 🏆

zara has 39.5K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@hermes

12

With Hashtags

0

Without Hashtags

Avg per post4.0
Avg Likes5.5K
Avg Comments66
Hashtags increase engagement
#hermes#liveshow#fallwinter2026#hermesfemme#hermeshome
@zara

12

With Hashtags

0

Without Hashtags

Avg per post2.7
Avg Likes18.8K
Avg Comments274
Hashtags increase engagement
#zara#zarawoman#caramellondonxzara#zarakids#zaranewin

@hermes has stronger hashtag impact

Engagement Trends

@hermes
Falling

-77.3%

Engagement shift

-77%

Likes

-73%

Comments

Older posts avg9.1K
Recent posts avg2.1K
Stronger Trend
@zara
Falling

-76.1%

Engagement shift

-76%

Likes

-90%

Comments

Older posts avg30.7K
Recent posts avg7.3K

@zara shows better recent momentum

Posting Rhythm

@hermes

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency43%

@zara

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency36%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@hermes delivers higher engagement relative to audience size.

The comparison shows @zara outperforming @hermes most notably in Followers.

Followers

@zara dominates in reach and follower volume.

Engagement Rate

@hermes delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @hermes vs @zara

Specific questions about this head-to-head comparison

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