hgtv
ikea

Side-by-side Instagram profile comparison of HGTV vs IKEA. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hgtv

100

Excellent

Account Health

@ikea

100

Excellent

Leader
Instagram profile picture of @hgtv

HGTV

@hgtv

📍Your doctor’s office

5.7M

Followers

76%

1.2K

Following

19.2K

Posts

93%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

24%

52

Following

1.4K

Posts

7%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@hgtv
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@ikea
2
Trailing on metrics
@hgtv
Detailed Breakdown
@ikea
5.7M
Followers
68% ahead
1.8M
1.2K
Following
96% ahead
52
19.2K
Total Posts
93% ahead
1.4K
0.08%
Engagement Rate
69% ahead
0.26%
4.3K
Avg Likes
7% ahead
4.6K
212
Avg Comments
77% ahead
49
🏆 hgtv4 - 2ikea

Advanced Metrics

Authority Score
67
Expert
@hgtv
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

5.7M followers

Range: 1M-10M

@hgtv

Mega

1.8M followers

Range: 1M-10M

@ikea

Influence Index
65
/ 100
@hgtv
Influence Index
Winner
66
/ 100
@ikea

Engagement Quality

@hgtv

0.08%

Benchmark: 0.2-0.5%

Low

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@hgtv

1:4.8K

Very influential

Excellent

@ikea

1:34.7K

Very influential

Excellent

Comment-to-Like Ratio

@hgtv4.9%
@ikea1.1%

Higher = more thoughtful engagement

Virality Potential

@hgtv0.8
@ikea2.6

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hgtv

3.39

Active

@ikea

0.78

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hgtv40
ikea42
Difference: 2 points

Audience Quality Score

Quality of follower base

hgtv40
ikea42
Difference: 2 points

Content Performance Index

Engagement per follower

hgtv1
ikea3
Difference: 2 points

Overall Influence Index

Combined influence potential

hgtv50
ikea48
Difference: 2 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hgtv

The #CastleImpossible fairytale just got a brand new chapter: Baby on The Way! That’s right, Daphne and Ian are expecting!! Catch the emotional reveal in tonight’s episode airing at 9|8c 🏰👶❤️

@hgtv
24.4K
1.2K
Winner
Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
24.4K likesVS28.7K likes 🏆

ikea has 4.3K more likes on their top post

Hashtag Strategy

@hgtv

8

With Hashtags

4

Without Hashtags

Avg per post0.8
Avg Likes5.3K
Avg Comments212
Hashtags increase engagement
#castleimpossible#renovationaloha#mylotterydreamhome#battleonthebeach#hgtvpartner
Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar

@ikea has stronger hashtag impact

Engagement Trends

@hgtv
Falling

-62.8%

Engagement shift

-64%

Likes

-33%

Comments

Older posts avg6.6K
Recent posts avg2.5K
Stronger Trend
@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K

@ikea shows better recent momentum

Posting Rhythm

@hgtv

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency45%

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@ikea delivers higher engagement relative to audience size.

The comparison shows @hgtv outperforming @ikea most notably in Followers.

Followers

@hgtv dominates in reach and follower volume.

Engagement Rate

@ikea delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @hgtv vs @ikea

Specific questions about this head-to-head comparison

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