Side-by-side Instagram profile comparison of H&M vs Maybelline New York. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hm
90
Excellent
Account Health
@maybelline
100
Excellent
38M
Followers
75%
173
Following
493
Posts
20%
Healthy ratio
Maybelline New York
@maybelline
💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️
12.6M
Followers
25%
1.5K
Following
2K
Posts
80%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
38M followers
Range: 10M+
@hm
12.6M followers
Range: 10M+
@maybelline
Engagement Quality
@hm
0.01%
Benchmark: 0.1-0.2%
@maybelline
0.05%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@hm
1:219.4K
Very influential
@maybelline
1:8.4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hm
0.01
Low@maybelline
0.16
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Twist, click, shine ✨ New, hydrating Lifter Gel with oil-in-gel formula comes in 8 irresistible scented shades. Which are you grabbing first? Mintini: Crystal-Clear Lip Gloss Passion Juice: Sheer Coral Lip Gloss Melon-ade: Red Lip Gloss Berry Twist: Blackberry Lip Gloss Sugar Spritz: Sheer Hot Pink Lip Gloss Blue Boba: Sheer Blue Pearl Lip Gloss Strawberry Shake: Mauve Pink Lip Gloss Vanilla Horchata: Brown Nude Lip Gloss
hm has 6.4K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@maybelline has stronger hashtag impact
Engagement Trends
-51.3%
Engagement shift
Likes
Comments
-6.7%
Engagement shift
Likes
Comments
@maybelline shows better recent momentum
Posting Rhythm
@hm
@maybelline
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@maybelline delivers higher engagement relative to audience size.
Followers
@hm dominates in reach and follower volume.
Engagement Rate
@maybelline delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hm vs @maybelline
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