Side-by-side Instagram profile comparison of H&M vs Omar Rudberg. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hm
90
Excellent
Account Health
@officialomar
90
Excellent
38M
Followers
95%
173
Following
493
Posts
53%
Healthy ratio
2M
Followers
5%
675
Following
435
Posts
47%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
38M followers
Range: 10M+
@hm
2M followers
Range: 1M-10M
@officialomar
Engagement Quality
@hm
0.01%
Benchmark: 0.1-0.2%
@officialomar
5.73%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@hm
1:219.4K
Very influential
@officialomar
1:2.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hm
0.01
Low@officialomar
0.22
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
STOCKHOLM💓 Tack för all kärlek, det var helt sinnesjukt!!! Det var 10år sen jag stod på Avicii Arena senast. Kände mig som 16 igen💓 This tour has been a dream!!! I’ve been a fan of this woman for such a long time and now having the opportunity to be a small part of her biggest tour yet is such a sick moment for me. Thank you @zaralarsson for being the biggest inspiration and for having me💓 Thank you to the Midnight Sun team and crew for being nice and so welcoming. Thank you to all the Zara fans for being a FUN CROWD!! And a big fat thank you to my team for the hard work, love and energy. I love you all!!! I want to do this forever!!!! My own tour and new album 2026??????????💓💓💓💓💓💓💓💓💓💓💓💓💓💓
officialomar has 194K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
2
With Hashtags
10
Without Hashtags
@officialomar has stronger hashtag impact
Engagement Trends
-51.3%
Engagement shift
Likes
Comments
-0.9%
Engagement shift
Likes
Comments
@officialomar shows better recent momentum
Posting Rhythm
@hm
@officialomar
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@officialomar delivers higher engagement relative to audience size.
Followers
@hm dominates in reach and follower volume.
Engagement Rate
@officialomar delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hm vs @officialomar
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