hm
twicetagram

Side-by-side Instagram profile comparison of H&M vs TWICE. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hm

90

Excellent

Account Health

@twicetagram

100

Excellent

Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

56%

173

Following

495

Posts

9%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @twicetagram

TWICE

@twicetagram

TWICE OFFICIAL INSTAGRAM

30M

Followers

44%

15

Following

5.3K

Posts

91%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@hm
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@twicetagram
4
Winning on metrics
@hm
Detailed Breakdown
@twicetagram
38M
Followers
21% ahead
30M
173
Following
91% ahead
15
495
Total Posts
91% ahead
5.3K
0.01%
Engagement Rate
99% ahead
1.32%
5.3K
Avg Likes
99% ahead
394.2K
86
Avg Comments
94% ahead
1.5K
hm2 - 4🏆 twicetagram

Advanced Metrics

Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
Winner
80
Elite
@twicetagram
Reach25/25
Engagement10/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

38M followers

Range: 10M+

@hm

Celebrity

30M followers

Range: 10M+

@twicetagram

Influence Index
70
/ 100
@hm
Influence Index
Winner
77
/ 100
@twicetagram

Engagement Quality

@hm

0.01%

Benchmark: 0.1-0.2%

Low

@twicetagram

1.32%

Benchmark: 0.1-0.2%

Average

Following/Followers Ratio

@hm

1:219.4K

Very influential

Excellent

@twicetagram

1:2M

Very influential

Excellent

Comment-to-Like Ratio

@hm1.6%
@twicetagram0.4%

Higher = more thoughtful engagement

Virality Potential

@hm0.1
@twicetagram13.2

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hm

0.01

Low

@twicetagram

0.18

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hm40
twicetagram48
Difference: 8 points

Audience Quality Score

Quality of follower base

hm40
twicetagram48
Difference: 8 points

Content Performance Index

Engagement per follower

hm0
twicetagram13
Difference: 13 points

Overall Influence Index

Combined influence potential

hm53
twicetagram70
Difference: 17 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.2K
94
Winner
Top post by @twicetagram

TWICE “ME+YOU” M/V 🔗 https://youtu.be/zqorlX_5oHQ?si=kyUSs0FrkxAx1gvy 🎉Listen [TEN: The Story Goes On]🎉 http://twice.lnk.to/TEN_TheStoryGoesOn #TWICE #트와이스 #TEN_The_Story_Goes_On #MEplusYOU #TWICE_10th_Anniversary

@twicetagram
562.6K
1.7K
18.2K likesVS562.6K likes 🏆

twicetagram has 544.4K more likes on their top post

Hashtag Strategy

@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@twicetagram

12

With Hashtags

0

Without Hashtags

Avg per post3.3
Avg Likes394.2K
Avg Comments1.5K
Hashtags increase engagement
#twice#thisisfor#twice_thisisfor_world_tour#ten_the_story_goes_on#meplusyou

@twicetagram has stronger hashtag impact

Engagement Trends

@hm
Falling

-55.3%

Engagement shift

-56%

Likes

-25%

Comments

Older posts avg7.4K
Recent posts avg3.3K
Stronger Trend
@twicetagram
Falling

-16.3%

Engagement shift

-16%

Likes

+47%

Comments

Older posts avg430.7K
Recent posts avg360.7K

@twicetagram shows better recent momentum

Posting Rhythm

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

@twicetagram

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency5%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@twicetagram delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @twicetagram most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@twicetagram delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @hm vs @twicetagram

Specific questions about this head-to-head comparison

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