hm
vans

Side-by-side Instagram profile comparison of H&M vs vans. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hm

90

Excellent

Account Health

@vans

100

Excellent

Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

71%

173

Following

493

Posts

9%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @vans

vans

@vans

#OffTheWall

15.6M

Followers

29%

344

Following

5.3K

Posts

91%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@hm
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@vans
5
Winning on metrics
@hm
Detailed Breakdown
@vans
38M
Followers
59% ahead
15.6M
173
Following
50% ahead
344
493
Total Posts
91% ahead
5.3K
0.01%
Engagement Rate
93% ahead
0.21%
5.2K
Avg Likes
84% ahead
32K
89
Avg Comments
52% ahead
185
hm1 - 5🏆 vans

Advanced Metrics

Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
Winner
72
Expert
@vans
Reach25/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

38M followers

Range: 10M+

@hm

Celebrity

15.6M followers

Range: 10M+

@vans

Influence Index
70
/ 100
@hm
Influence Index
Winner
71
/ 100
@vans

Engagement Quality

@hm

0.01%

Benchmark: 0.1-0.2%

Low

@vans

0.21%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@hm

1:219.4K

Very influential

Excellent

@vans

1:45.4K

Very influential

Excellent

Comment-to-Like Ratio

@hm1.7%
@vans0.6%

Higher = more thoughtful engagement

Virality Potential

@hm0.1
@vans2.0

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hm

0.01

Low

@vans

0.34

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hm40
vans41
Difference: 1 points

Audience Quality Score

Quality of follower base

hm40
vans41
Difference: 1 points

Content Performance Index

Engagement per follower

hm0
vans2
Difference: 2 points

Overall Influence Index

Combined influence potential

hm53
vans66
Difference: 13 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
Winner
Top post by @vans

@paulolondra on tour🏁

@vans
166.6K
147
18.1K likesVS166.6K likes 🏆

vans has 148.5K more likes on their top post

Hashtag Strategy

@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
@vans

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

Engagement Trends

Stronger Trend
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K
@vans
Falling

-86.7%

Engagement shift

-87%

Likes

-82%

Comments

Older posts avg56.7K
Recent posts avg7.5K

@hm shows better recent momentum

Posting Rhythm

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

@vans

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency6%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@vans delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @vans most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@vans delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @hm vs @vans

Specific questions about this head-to-head comparison

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