Side-by-side Instagram profile comparison of H&M vs Zara Larsson. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hm
90
Excellent
Account Health
@zaralarsson
95
Excellent
38M
Followers
76%
173
Following
495
Posts
34%
Healthy ratio
Zara Larsson
@zaralarsson
12M
Followers
24%
1.1K
Following
974
Posts
66%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
38M followers
Range: 10M+
@hm
12M followers
Range: 10M+
@zaralarsson
Engagement Quality
@hm
0.01%
Benchmark: 0.1-0.2%
@zaralarsson
4.09%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@hm
1:219.4K
Very influential
@zaralarsson
1:10.8K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hm
0.01
Low@zaralarsson
0.08
LowJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Thank you @amfar for having me perform! I feel honored to be a part of this incredible night! 🥭🥭🥭 Thank you @sophiasinot for my face @cateoniwiki for styling @roberto_cavalli for this iconic dress @chopard for the stunning jewelry @kristian.szalay for hair @robinboee for the photos
zaralarsson has 895.8K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@zaralarsson has stronger hashtag impact
Engagement Trends
-55.3%
Engagement shift
Likes
Comments
+4.4%
Engagement shift
Likes
Comments
@zaralarsson shows better recent momentum
Posting Rhythm
@hm
@zaralarsson
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@zaralarsson delivers higher engagement relative to audience size.
Followers
@hm dominates in reach and follower volume.
Engagement Rate
@zaralarsson delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hm vs @zaralarsson
Specific questions about this head-to-head comparison
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