Side-by-side Instagram profile comparison of House Beautiful vs IKEA. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@housebeautiful
100
Excellent
Account Health
@ikea
100
Excellent
3.3M
Followers
65%
1.2K
Following
8.3K
Posts
86%
Healthy ratio
1.8M
Followers
35%
52
Following
1.4K
Posts
14%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.3M followers
Range: 1M-10M
@housebeautiful
1.8M followers
Range: 1M-10M
@ikea
Engagement Quality
@housebeautiful
0.04%
Benchmark: 0.2-0.5%
@ikea
0.26%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@housebeautiful
1:2.9K
Very influential
@ikea
1:34.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@housebeautiful
2.49
Active@ikea
0.78
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
When interior designer Minnette Jackson and her family relocated from Nashville to Houston, the fresh start came with an opportunity transform turn an unfamiliar setting into a home. The designer completely revitalized this 1930s Tudor-style residence, honoring its history while bringing in a fresh perspective. Coats of baby blue, crisp white, and soft cream paint refreshed the property inside and out. “My goal is always to create something classic, fresh, and livable but still have an air of everyday elegance, even with kiddos running around.” Explore the full home tour at the link in our bio. 🏠 @minnettejacksoninteriors 📸 @parbengtsson1 ✨ @jbheditorial ✏️ @bykellyallen
It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.
ikea has 25.8K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
12
With Hashtags
0
Without Hashtags
@ikea has stronger hashtag impact
Engagement Trends
-22.5%
Engagement shift
Likes
Comments
-54.0%
Engagement shift
Likes
Comments
@housebeautiful shows better recent momentum
Posting Rhythm
@housebeautiful
@ikea
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@ikea delivers higher engagement relative to audience size.
Followers
@housebeautiful dominates in reach and follower volume.
Engagement Rate
@ikea delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
See how these accounts stack up
FAQ: @housebeautiful vs @ikea
Specific questions about this head-to-head comparison
Still have questions?
Contact us