Side-by-side Instagram profile comparison of House Beautiful vs Studio McGee. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@housebeautiful
100
Excellent
Account Health
@studiomcgee
100
Excellent
3.3M
Followers
45%
1.2K
Following
8.3K
Posts
56%
Healthy ratio

Studio McGee
@studiomcgee
Designing homes and making life beautiful. Shop our collection @mcgeeandco. See us @netflix @masterclass @youtube. NYT Best Seller The Art of Home.
4.1M
Followers
55%
2.9K
Following
6.4K
Posts
44%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.3M followers
Range: 1M-10M
@housebeautiful
4.1M followers
Range: 1M-10M
@studiomcgee
Engagement Quality
@housebeautiful
0.04%
Benchmark: 0.2-0.5%
@studiomcgee
0.14%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@housebeautiful
1:2.9K
Very influential
@studiomcgee
1:1.4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@housebeautiful
2.49
Active@studiomcgee
1.59
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

When interior designer Minnette Jackson and her family relocated from Nashville to Houston, the fresh start came with an opportunity transform turn an unfamiliar setting into a home. The designer completely revitalized this 1930s Tudor-style residence, honoring its history while bringing in a fresh perspective. Coats of baby blue, crisp white, and soft cream paint refreshed the property inside and out. “My goal is always to create something classic, fresh, and livable but still have an air of everyday elegance, even with kiddos running around.” Explore the full home tour at the link in our bio. 🏠 @minnettejacksoninteriors 📸 @parbengtsson1 ✨ @jbheditorial ✏️ @bykellyallen

Introducing Oxford Rd. Three years in the making, this legacy home blends a classic aesthetic with deeply personal details woven throughout. A project shaped by collaboration, storytelling, and a vision we’re so excited to finally share. Builder: @mcewancustomhomes Architect: @broadbent_as Landscape Design: @northland_design Interior Photography: @amyneunsinger Exterior Photography: @mj_kroeger Photography Stylist: @cate.ragan.styling
studiomcgee has 18.4K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@studiomcgee has stronger hashtag impact
Engagement Trends
-22.5%
Engagement shift
Likes
Comments
+71.4%
Engagement shift
Likes
Comments
@studiomcgee shows better recent momentum
Posting Rhythm
@housebeautiful
@studiomcgee
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@studiomcgee leads in most key metrics.
Followers
@studiomcgee dominates in reach and follower volume.
Engagement Rate
@studiomcgee delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @housebeautiful vs @studiomcgee
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