ikea
magnolia

Side-by-side Instagram profile comparison of IKEA vs magnolia. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@ikea

100

Excellent

Account Health

@magnolia

100

Excellent

Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

24%

52

Following

1.4K

Posts

22%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @magnolia

magnolia

@magnolia

inspiration for life and home founded by @chipgaines and @joannagaines @visitmagnolia | @magnoliatable | @magnolianetwork | @magnoliarealty

5.7M

Followers

76%

406

Following

4.9K

Posts

78%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@ikea
3
Tied on metrics
Competition
VS
Even Match
@magnolia
3
Tied on metrics
@ikea
Detailed Breakdown
@magnolia
1.8M
Followers
69% ahead
5.7M
52
Following
87% ahead
406
1.4K
Total Posts
71% ahead
4.9K
0.26%
Engagement Rate
69% ahead
0.08%
4.6K
Avg Likes
2% ahead
4.5K
49
Avg Comments
39% ahead
30
ikea3 - 3magnolia

Advanced Metrics

Authority Score
Winner
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@magnolia
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

1.8M followers

Range: 1M-10M

@ikea

Mega

5.7M followers

Range: 1M-10M

@magnolia

Influence Index
Winner
66
/ 100
@ikea
Influence Index
65
/ 100
@magnolia

Engagement Quality

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

@magnolia

0.08%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@ikea

1:34.7K

Very influential

Excellent

@magnolia

1:14.2K

Very influential

Excellent

Comment-to-Like Ratio

@ikea1.1%
@magnolia0.7%

Higher = more thoughtful engagement

Virality Potential

@ikea2.6
@magnolia0.8

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@ikea

0.78

Moderate

@magnolia

0.86

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

ikea42
magnolia40
Difference: 2 points

Audience Quality Score

Quality of follower base

ikea42
magnolia40
Difference: 2 points

Content Performance Index

Engagement per follower

ikea3
magnolia1
Difference: 2 points

Overall Influence Index

Combined influence potential

ikea48
magnolia50
Difference: 2 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
Top post by @magnolia

There’s still time to welcome the season with a visit to Magnolia Market in Waco, TX. We’re celebrating Memorial Day Weekend with shopping, sales, live music, and more. Come on in, the savings are sweet! 🍓#VisitMagnolia

@magnolia
15.6K
148
🏆 28.7K likesVS15.6K likes

ikea has 13.1K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar
@magnolia

10

With Hashtags

2

Without Hashtags

Avg per post1.3
Avg Likes4.8K
Avg Comments33
Hashtags increase engagement
#magnoliasharedtable#magnoliajournal#magnolia#memorialday#visitmagnolia

@ikea has stronger hashtag impact

Engagement Trends

Stronger Trend
@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K
@magnolia
Falling

-78.1%

Engagement shift

-78%

Likes

-82%

Comments

Older posts avg7.5K
Recent posts avg1.6K

@ikea shows better recent momentum

Posting Rhythm

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

@magnolia

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency40%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@ikea delivers higher engagement relative to audience size.

The comparison shows @magnolia outperforming @ikea most notably in Followers.

Followers

@magnolia dominates in reach and follower volume.

Engagement Rate

@ikea delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @ikea vs @magnolia

Specific questions about this head-to-head comparison

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