Side-by-side Instagram profile comparison of IKEA vs Martha Stewart. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@ikea
100
Excellent
Account Health
@marthastewart
100
Excellent
1.8M
Followers
23%
52
Following
1.4K
Posts
10%
Healthy ratio
5.9M
Followers
77%
515
Following
13.2K
Posts
90%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
1.8M followers
Range: 1M-10M
@ikea
5.9M followers
Range: 1M-10M
@marthastewart
Engagement Quality
@ikea
0.26%
Benchmark: 0.2-0.5%
@marthastewart
0.07%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@ikea
1:34.7K
Very influential
@marthastewart
1:11.5K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@ikea
0.78
Moderate@marthastewart
2.23
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.
As the “original influencer,” Martha is usually ahead of the trends—and the viral dot cake is no exception. Since the cakes went viral, many local bakeries in New York City and online creators have made their own versions. But in 2015, on an episode of “Martha Bakes,” Martha shared how to make this colorful, sprinkle-packed treat long before its current viral moment in 2026. Follow along as Martha makes this impressive dessert and learn more about the trend at the link in our bio.
ikea has 17.6K more likes on their top post
Hashtag Strategy
12
With Hashtags
0
Without Hashtags
1
With Hashtags
11
Without Hashtags
@ikea has stronger hashtag impact
Engagement Trends
-54.0%
Engagement shift
Likes
Comments
+30.5%
Engagement shift
Likes
Comments
@marthastewart shows better recent momentum
Posting Rhythm
@ikea
@marthastewart
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@ikea delivers higher engagement relative to audience size.
Followers
@marthastewart dominates in reach and follower volume.
Engagement Rate
@ikea delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @ikea vs @marthastewart
Specific questions about this head-to-head comparison
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