ikea
passionforbaking

Side-by-side Instagram profile comparison of IKEA vs Manuela Kjeilen. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@ikea

100

Excellent

Account Health

@passionforbaking

100

Excellent

Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

53%

52

Following

1.4K

Posts

16%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @passionforbaking

Manuela Kjeilen

@passionforbaking

My number one focus is taste. 🍒
Scandinavian style baking and more. Recipes, baking app, and e books below ⬇️

1.6M

Followers

47%

660

Following

7.3K

Posts

84%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@ikea
3
Winning on metrics
Competition
VS
Profile 1 Ahead
@passionforbaking
2
Trailing on metrics
@ikea
Detailed Breakdown
@passionforbaking
1.8M
Followers
10% ahead
1.6M
52
Following
92% ahead
660
1.4K
Total Posts
81% ahead
7.3K
0.26%
Engagement Rate
66% ahead
0.09%
4.6K
Avg Likes
70% ahead
1.4K
49
Avg Comments
49
🏆 ikea3 - 2passionforbaking

Advanced Metrics

Authority Score
Winner
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@passionforbaking
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

1.8M followers

Range: 1M-10M

@ikea

Mega

1.6M followers

Range: 1M-10M

@passionforbaking

Influence Index
Winner
66
/ 100
@ikea
Influence Index
65
/ 100
@passionforbaking

Engagement Quality

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

@passionforbaking

0.09%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@ikea

1:34.7K

Very influential

Excellent

@passionforbaking

1:2.5K

Very influential

Excellent

Comment-to-Like Ratio

@ikea1.1%
@passionforbaking3.6%

Higher = more thoughtful engagement

Virality Potential

@ikea2.6
@passionforbaking0.8

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@ikea

0.78

Moderate

@passionforbaking

4.52

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

ikea42
passionforbaking41
Difference: 1 points

Audience Quality Score

Quality of follower base

ikea42
passionforbaking41
Difference: 1 points

Content Performance Index

Engagement per follower

ikea3
passionforbaking1
Difference: 2 points

Overall Influence Index

Combined influence potential

ikea48
passionforbaking39
Difference: 9 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
Top post by @passionforbaking

Stop wrapping warm cakes in plastic wrap. Do this instead. This is my Moist Intense Chocolate Sponge Cake, and here is why I never wrap it in plastic wrap straight out of the oven. This cake has almost as much cocoa powder as flour, and there is no oil or butter. I use that much cocoa because I want a deep, rich chocolate flavor, but without extra fat, keeping the cake moist can be a challenge. A lot of people wrap cakes in plastic while they are still warm, thinking it locks in moisture. But for sponge cakes like this, it can often do the opposite. It can make the cake soggy, sticky, or even gummy. Here is what I do instead. As soon as the cake comes out of the oven, I place a piece of parchment paper on a wire rack and sprinkle 1 to 2 tablespoons of sugar over the parchment paper. Then I flip the cake upside down while it is still in the pan, placing it directly onto the sugared parchment paper. The pan gently traps the warmth and steam, helping the cake stay soft and moist as it cools. The sugar helps protect the surface and keeps the cake from sticking. Leave the cake upside down like this for 3 to 4 hours, or even overnight. The cake will not fall out when you flip it because I never grease the sides of the pan. The sponge clings to the pan while it cools, then I release it with a spatula when it is completely cool. Once the cake is completely cool, you can wrap it if you are not using it right away. This kind of sponge is perfect for layering, soaking, or pairing with whipped ganache or coffee syrup. It stays soft, moist, and full of chocolate flavor. The full recipe for my Moist Intense Chocolate Sponge Cake is in my app, Love Manuela. The link is in my bio.

@passionforbaking
2.8K
41
🏆 28.7K likesVS2.8K likes

ikea has 25.9K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar
@passionforbaking

2

With Hashtags

10

Without Hashtags

Avg per post0.8
Avg Likes1.2K
Avg Comments130
Hashtags show no clear boost
#ganachelove#ebooklaunch#bakingwithlove#manuela#chocolatedreams

@ikea has stronger hashtag impact

Engagement Trends

@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K
Stronger Trend
@passionforbaking
Falling

-47.7%

Engagement shift

-47%

Likes

-68%

Comments

Older posts avg1.9K
Recent posts avg978

@passionforbaking shows better recent momentum

Posting Rhythm

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

@passionforbaking

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency6%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@ikea leads in most key metrics.

The comparison shows @ikea outperforming @passionforbaking most notably in Engagement Rate.

Followers

@ikea dominates in reach and follower volume.

Engagement Rate

@ikea delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @ikea vs @passionforbaking

Specific questions about this head-to-head comparison

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