ikea
zhara

Side-by-side Instagram profile comparison of IKEA vs ℨ𝔥𝔞𝔯𝔞 𝔑𝔦𝔩𝔰𝔰𝔬𝔫. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@ikea

100

Excellent

Account Health

@zhara

95

Excellent

Leader
Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

59%

52

Following

1.4K

Posts

68%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @zhara

ℨ𝔥𝔞𝔯𝔞 𝔑𝔦𝔩𝔰𝔰𝔬𝔫

@zhara

none of us is getting out of this game alive 🐆 🇸🇪🇲🇦

1.3M

Followers

41%

576

Following

672

Posts

32%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@ikea
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@zhara
4
Winning on metrics
@ikea
Detailed Breakdown
@zhara
1.8M
Followers
30% ahead
1.3M
52
Following
91% ahead
576
1.4K
Total Posts
52% ahead
672
0.26%
Engagement Rate
57% ahead
0.61%
4.6K
Avg Likes
38% ahead
7.5K
49
Avg Comments
64% ahead
137
ikea2 - 4🏆 zhara

Advanced Metrics

Authority Score
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
70
Expert
@zhara
Reach22/25
Engagement5/30
Ratio20/20
Consistency13/15
Verification10/10

Account Tier

Mega

1.8M followers

Range: 1M-10M

@ikea

Mega

1.3M followers

Range: 1M-10M

@zhara

Influence Index
66
/ 100
@ikea
Influence Index
Winner
68
/ 100
@zhara

Engagement Quality

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

@zhara

0.61%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@ikea

1:34.7K

Very influential

Excellent

@zhara

1:2.2K

Very influential

Excellent

Comment-to-Like Ratio

@ikea1.1%
@zhara1.8%

Higher = more thoughtful engagement

Virality Potential

@ikea2.6
@zhara5.9

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@ikea

0.78

Moderate

@zhara

0.54

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

ikea42
zhara44
Difference: 2 points

Audience Quality Score

Quality of follower base

ikea42
zhara44
Difference: 2 points

Content Performance Index

Engagement per follower

ikea3
zhara6
Difference: 3 points

Overall Influence Index

Combined influence potential

ikea48
zhara56
Difference: 8 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
Top post by @zhara

ciao amore🥀

@zhara
12.5K
230
🏆 28.7K likesVS12.5K likes

ikea has 16.2K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar
@zhara

9

With Hashtags

3

Without Hashtags

Avg per post0.9
Avg Likes6.9K
Avg Comments127
Hashtags show no clear boost
#honeybirdette#bonafide#aporro#aporrofamily#helloicewomen

@ikea has stronger hashtag impact

Engagement Trends

@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K
Stronger Trend
@zhara
Falling

-15.6%

Engagement shift

-16%

Likes

-15%

Comments

Older posts avg8.2K
Recent posts avg7K

@zhara shows better recent momentum

Posting Rhythm

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

@zhara

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency48%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@zhara delivers higher engagement relative to audience size.

The comparison shows @ikea outperforming @zhara most notably in Followers.

Followers

@ikea dominates in reach and follower volume.

Engagement Rate

@zhara delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @ikea vs @zhara

Specific questions about this head-to-head comparison

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Popular Comparisons: @ikea vs @zhara

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