Side-by-side Instagram profile comparison of James Charles vs MAKEUP BY MARIO. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@jamescharles
100
Excellent
Account Health
@makeupbymario
100
Excellent
19M
Followers
58%
692
Following
1.4K
Posts
12%
Healthy ratio
13.8M
Followers
42%
1.8K
Following
10.2K
Posts
88%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
19M followers
Range: 10M+
@jamescharles
13.8M followers
Range: 10M+
@makeupbymario
Engagement Quality
@jamescharles
0.01%
Benchmark: 0.1-0.2%
@makeupbymario
0.06%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@jamescharles
1:27.4K
Very influential
@makeupbymario
1:7.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@jamescharles
0.07
Low@makeupbymario
0.74
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
CONTOURING: THEN & NOW Feat. @carlibel Learn how contouring has evolved over the years. Get the look: SoftSculpt® Shaping Stick in 'Medium Dark' SoftSculpt® Bronzer in 'Medium Dark' SurrealSkin® Soft Blur Setting Powder in '2 Neutral Light’ Shop now at makeupbymario.com and @sephora. #MakeupByMario
makeupbymario has 23.6K more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
10
With Hashtags
2
Without Hashtags
@makeupbymario has stronger hashtag impact
Engagement Trends
+206.4%
Engagement shift
Likes
Comments
+12.1%
Engagement shift
Likes
Comments
@jamescharles shows better recent momentum
Posting Rhythm
@jamescharles
@makeupbymario
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@makeupbymario delivers higher engagement relative to audience size.
Followers
@jamescharles dominates in reach and follower volume.
Engagement Rate
@makeupbymario delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @jamescharles vs @makeupbymario
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