ksi
zoesugg

Side-by-side Instagram profile comparison of KSI vs Zoë Sugg. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@ksi

90

Excellent

Account Health

@zoesugg

100

Excellent

Instagram profile picture of @ksi

KSI

@ksi

Co-owner of @daggersfcofficial Founder of @drinkprime @lunchly Manager of @primefc

13M

Followers

60%

879

Following

391

Posts

15%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing
Leader

8.7M

Followers

40%

776

Following

2.3K

Posts

85%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@ksi
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@zoesugg
1
Trailing on metrics
@ksi
Detailed Breakdown
@zoesugg
13M
Followers
33% ahead
8.7M
879
Following
12% ahead
776
391
Total Posts
83% ahead
2.3K
3.09%
Engagement Rate
65% ahead
1.08%
401.4K
Avg Likes
77% ahead
94.1K
1.6K
Avg Comments
93% ahead
113
🏆 ksi5 - 1zoesugg

Advanced Metrics

Authority Score
Winner
86
Elite
@ksi
Reach25/25
Engagement20/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
77
Expert
@zoesugg
Reach22/25
Engagement10/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

13M followers

Range: 10M+

@ksi

Mega

8.7M followers

Range: 1M-10M

@zoesugg

Influence Index
Winner
85
/ 100
@ksi
Influence Index
70
/ 100
@zoesugg

Engagement Quality

@ksi

3.09%

Benchmark: 0.1-0.2%

Good

@zoesugg

1.08%

Benchmark: 0.2-0.5%

Average

Following/Followers Ratio

@ksi

1:14.8K

Very influential

Excellent

@zoesugg

1:11.2K

Very influential

Excellent

Comment-to-Like Ratio

@ksi0.4%
@zoesugg0.1%

Higher = more thoughtful engagement

Virality Potential

@ksi30.8
@zoesugg10.8

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@ksi

0.03

Low

@zoesugg

0.26

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

ksi59
zoesugg46
Difference: 13 points

Audience Quality Score

Quality of follower base

ksi59
zoesugg46
Difference: 13 points

Content Performance Index

Engagement per follower

ksi31
zoesugg11
Difference: 20 points

Overall Influence Index

Combined influence potential

ksi76
zoesugg68
Difference: 8 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @ksi

I know this news has been hard to deal with. I know that some people don’t want to believe it. But it’s real. I will be leaving the Sidemen. Writing this is just sad. I’m sad. Of course I’m sad. Going through these images, looking back at the years…it’s sad. We’ve done so much man. We’ve made so much content together, we entertained so many people over the years, we’ve done so much for charity and we’ve made so many people on this planet happy. And I don’t regret any of it. I had the time of my life. It’s been such an awesome crazy journey. I love these guys, and they will always be my friends for life. Now lemme speak directly to the boys. I know you’re all grieving in your own way because of my decision, but you knew it was coming for a while. And I know some of you are angry, some of you don’t want to accept it, some of you might even hate me, and some of you are just upset. It’s ok, I’ll always be here for you. I always have been here for you. Don’t see this as the end, see this as a new era or a new beginning. Be optimistic. Think positively. You have an audience that adore you. An audience that enjoy the content. An audience that have grown with us. You’re all very entertaining so don’t think otherwise. You’ve done this without me before and it was great haha. But in the end you know how I am, so you know that I have to do this for my sanity. It’s still so mad that all of this started from all those Skype calls. Trains ftw hahaha. I love you guys ❤️

@ksi
1.4M
9.2K
Top post by @zoesugg

Week 48 of 2025 ✨ 1. The week that Novie turned 2 🎈 2. Back the start of the week and the elf returned for advent! 3. The girls were VERY excited 4. Christmas sandwich from @socialboardsandwiches after seeing @picantegeorge Instagram post!! 5. Loves her books! 6. Headed to the @the_homegrown_market_ wreath making market! 7. Thoroughly enjoyed this! 8. That cheeky elf 9. Prepping for the birthday girls big day in the morning 10. All ready 🥲 11. The teeny hats 12. Slow cosy morning opening birthday presents and playing 13. In the afternoon we had a party 🎉 14. One very happy birthday girl 15. The most beautiful cake made by @vandershnoodlecakes the most talented lady 🦆 16. Platters of dreams by @stylisheatsuk 17. The kiddies ones were so cute, we also deliverood some of Novies favourite chicken gyozas from @wagamama_uk 😂 18. The craft table went down very well! 19. ♥️ 20. Blowing out her candles 🥰

@zoesugg
133.5K
75
🏆 1.4M likesVS133.5K likes

ksi has 1.2M more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@ksi

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes129.9K
Avg Comments934
Hashtags show no clear boost
#drinkprime
@zoesugg

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@ksi has stronger hashtag impact

Engagement Trends

@ksi
Rising

+6.2%

Engagement shift

+6%

Likes

+138%

Comments

Older posts avg390.9K
Recent posts avg415K
Stronger Trend
@zoesugg
Rising

+11.1%

Engagement shift

+11%

Likes

+172%

Comments

Older posts avg89.3K
Recent posts avg99.2K

@zoesugg shows better recent momentum

Posting Rhythm

@ksi

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency44%

@zoesugg

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency6%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@ksi leads in most key metrics.

The comparison shows @ksi outperforming @zoesugg most notably in Followers.

Followers

@ksi dominates in reach and follower volume.

Engagement Rate

@ksi delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @ksi vs @zoesugg

Specific questions about this head-to-head comparison

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