kyliecosmetics
sephora

Side-by-side Instagram profile comparison of Kylie Cosmetics vs Sephora. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@kyliecosmetics

100

Excellent

Account Health

@sephora

100

Excellent

Instagram profile picture of @kyliecosmetics

Kylie Cosmetics

@kyliecosmetics

NEW watermelon lip butter coming 6.04! 🍉🩷

23.9M

Followers

51%

834

Following

2.5K

Posts

23%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @sephora

Sephora

@sephora

We Belong to Something Beautiful

22.7M

Followers

49%

1.1K

Following

8.7K

Posts

77%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@kyliecosmetics
3
Tied on metrics
Competition
VS
Even Match
@sephora
3
Tied on metrics
@kyliecosmetics
Detailed Breakdown
@sephora
23.9M
Followers
5% ahead
22.7M
834
Following
21% ahead
1.1K
2.5K
Total Posts
71% ahead
8.7K
0.85%
Engagement Rate
96% ahead
0.03%
203.7K
Avg Likes
97% ahead
6.3K
637
Avg Comments
49% ahead
1.3K
kyliecosmetics3 - 3sephora

Advanced Metrics

Authority Score
Winner
75
Expert
@kyliecosmetics
Reach25/25
Engagement5/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
70
Expert
@sephora
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

23.9M followers

Range: 10M+

@kyliecosmetics

Celebrity

22.7M followers

Range: 10M+

@sephora

Influence Index
Winner
74
/ 100
@kyliecosmetics
Influence Index
70
/ 100
@sephora

Engagement Quality

@kyliecosmetics

0.85%

Benchmark: 0.1-0.2%

Low

@sephora

0.03%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@kyliecosmetics

1:28.7K

Very influential

Excellent

@sephora

1:21.6K

Very influential

Excellent

Comment-to-Like Ratio

@kyliecosmetics0.3%
@sephora20.0%

Higher = more thoughtful engagement

Virality Potential

@kyliecosmetics8.5
@sephora0.3

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@kyliecosmetics

0.11

Moderate

@sephora

0.39

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

kyliecosmetics45
sephora40
Difference: 5 points

Audience Quality Score

Quality of follower base

kyliecosmetics45
sephora40
Difference: 5 points

Content Performance Index

Engagement per follower

kyliecosmetics9
sephora0
Difference: 8 points

Overall Influence Index

Combined influence potential

kyliecosmetics68
sephora59
Difference: 9 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @kyliecosmetics

a kylie summer trip 🤍

@kyliecosmetics
1.1M
4.1K
Top post by @sephora

Small pic, BIG news: My Sephora Storefront is live! Content creators can now get rewarded for sharing beauty recs. Apply at the link in bio.

@sephora
17.6K
13.9K
🏆 1.1M likesVS17.6K likes

kyliecosmetics has 1.1M more likes on their top post

Hashtag Strategy

@kyliecosmetics

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes378.2K
Avg Comments1.3K
Hashtags increase engagement
#kyliesummertrip
Stronger Hashtag Use
@sephora

5

With Hashtags

7

Without Hashtags

Avg per post0.4
Avg Likes8.6K
Avg Comments150
Hashtags increase engagement
#sephorasquad#happypridemonth

@sephora has stronger hashtag impact

Engagement Trends

Stronger Trend
@kyliecosmetics
Rising

+245.8%

Engagement shift

+245%

Likes

+439%

Comments

Older posts avg91.7K
Recent posts avg317.1K
@sephora
Falling

-79.4%

Engagement shift

-75%

Likes

-98%

Comments

Older posts avg12.4K
Recent posts avg2.6K

@kyliecosmetics shows better recent momentum

Posting Rhythm

@kyliecosmetics

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency31%

@sephora

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency4%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@kyliecosmetics leads in most key metrics.

The comparison shows @kyliecosmetics outperforming @sephora most notably in Engagement Rate.

Followers

@kyliecosmetics dominates in reach and follower volume.

Engagement Rate

@kyliecosmetics delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @kyliecosmetics vs @sephora

Specific questions about this head-to-head comparison

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