Side-by-side Instagram profile comparison of Letterboxd vs WIRED. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@letterboxd
100
Excellent
Account Health
@wired
100
Excellent

Letterboxd
@letterboxd
Social film reviews and discovery. On the web, or install our apps for iOS, Android and Apple TV from your nearest app store. #letterboxd #movies
2.9M
Followers
56%
4.6K
Following
12.3K
Posts
50%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
2.9M followers
Range: 1M-10M
@letterboxd
2.3M followers
Range: 1M-10M
@wired
Engagement Quality
@letterboxd
0.81%
Benchmark: 0.2-0.5%
@wired
0.20%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@letterboxd
0.0016
Very influential
@wired
1:29.5K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@letterboxd
4.19
Active@wired
5.50
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

What's a queer film or TV show that brings you joy? 🏳️🌈 We’re kicking off Pride Month featuring answers from Kristen Stewart, Katie Gavin of MUNA, Imogen Poots, François Arnaud, Mark Indelicato, Jane Schoenbrun, Alessandra Lacorazza, River Gallo, Annapurna Sriram, Raini Rodriguez, Kelly Marie Tran, Bowen Yang, Brandon Flynn, James Sweeney, Michael Benjamin and Frankie Grande. Watch more at the link in bio. #Letterboxd #PrideMonth

The news business isn’t just any business — it serves a vital role in our democracy, recognized by the First Amendment. But media outlets can’t serve that role if they’re bankrupt. And as a result, news readers often find themselves blocked by paywalls from reading important stories about government business. "That experience is particularly frustrating for readers who are unable to access the groundbreaking investigative reports outlets like Wired magazine have been publishing, particularly over the first couple months of the Trump administration," the Freedom of the Press Foundation release reads. "Fortunately, Wired has a solution — it’s going to stop paywalling articles that are primarily based on public records obtained through the Freedom of Information Act." Access to journalism based on public records is more important than ever at this moment, with government websites and records disappearing, DOGE doing its best to operate outside the public’s view, and the National Archive in disarray. We’re excited to be the first publication to partner with @freedomofthepressfoundation to offer this for our new coverage. And if you want to support our journalism directly, you can do so by tapping the 🔗 in bio to subscribe.
letterboxd has 91.4K more likes on their top post
Hashtag Strategy
5
With Hashtags
7
Without Hashtags
1
With Hashtags
11
Without Hashtags
@letterboxd has stronger hashtag impact
Engagement Trends
-58.2%
Engagement shift
Likes
Comments
-40.7%
Engagement shift
Likes
Comments
@wired shows better recent momentum
Posting Rhythm
@letterboxd
@wired
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@letterboxd leads in most key metrics.
Followers
@letterboxd dominates in reach and follower volume.
Engagement Rate
@letterboxd delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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