Side-by-side Instagram profile comparison of Lonely Planet vs Department of the Interior. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@lonelyplanet
100
Excellent
Account Health
@usinterior
100
Excellent
Lonely Planet
@lonelyplanet
Our Guides. Your Stories. Books to travel smarter → shop.lonelyplanet.com Trips we plan for you → @lpjourneys Download our new app to keep exploring ↓
3.4M
Followers
58%
714
Following
6.1K
Posts
46%
Healthy ratio
2.5M
Followers
42%
6K
Following
7.2K
Posts
54%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.4M followers
Range: 1M-10M
@lonelyplanet
2.5M followers
Range: 1M-10M
@usinterior
Engagement Quality
@lonelyplanet
0.03%
Benchmark: 0.2-0.5%
@usinterior
0.27%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@lonelyplanet
1:4.7K
Very influential
@usinterior
0.0024
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@lonelyplanet
1.80
Active@usinterior
2.91
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
🌎 INTRODUCING: The Lonely Planet Correspondent Network 🌏 We built a global collective of passionate travelers to share on-the-ground insights, stories and firsthand perspectives across social media – aka real people doing real things in the real world. These creators, hand-selected by our social team, represent over 20 destinations and areas of expertise. They lead with curiosity, empower others to explore the world on their own terms and share our longstanding commitment to respectful, responsible travel. Link in bio to learn more, but in the meantime… Meet our 2026 founding class of Correspondents: @angelaliggs @biancainmelbourne @brindasharma @eatinbcn @borghingordi @gophari @tripinargentina @byjacklynn @jesseogn @journeybyjoe @thekatieromero @youngadventuress @thejourneyofabravewoman @liviemaher @philoudarblay @seanhammonds @sheneller @suzyandaustin @thetravelingchild @tonatiuhhigareda @victorialoi @zannavandijk
usinterior has 17.1K more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
0
With Hashtags
12
Without Hashtags
@lonelyplanet has stronger hashtag impact
Engagement Trends
+1.1%
Engagement shift
Likes
Comments
+49.7%
Engagement shift
Likes
Comments
@usinterior shows better recent momentum
Posting Rhythm
@lonelyplanet
@usinterior
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@usinterior delivers higher engagement relative to audience size.
Followers
@lonelyplanet dominates in reach and follower volume.
Engagement Rate
@usinterior delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @lonelyplanet vs @usinterior
Specific questions about this head-to-head comparison
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