lushcosmetics
nikkietutorials

Side-by-side Instagram profile comparison of Lush Cosmetics North America vs NikkieTutorials. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@lushcosmetics

65

Good

Account Health

@nikkietutorials

100

Excellent

3.7M

Followers

16%

0

Following

9

Posts

0%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @nikkietutorials

NikkieTutorials

@nikkietutorials

♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤

18.6M

Followers

84%

475

Following

3K

Posts

100%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@lushcosmetics
0
Trailing on metrics
Competition
VS
Profile 2 Ahead
@nikkietutorials
6
Winning on metrics
@lushcosmetics
Detailed Breakdown
@nikkietutorials
3.7M
Followers
80% ahead
18.6M
0
Following
100% ahead
475
9
Total Posts
100% ahead
3K
-0.00%
Engagement Rate
100% ahead
0.78%
-1
Avg Likes
100% ahead
143.4K
0
Avg Comments
100% ahead
1.4K
lushcosmetics0 - 6🏆 nikkietutorials

Advanced Metrics

Authority Score
52
Established
@lushcosmetics
Reach22/25
Engagement-1/30
Ratio20/20
Consistency1/15
Verification10/10
Authority Score
Winner
75
Expert
@nikkietutorials
Reach25/25
Engagement5/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

3.7M followers

Range: 1M-10M

@lushcosmetics

Celebrity

18.6M followers

Range: 10M+

@nikkietutorials

Influence Index
65
/ 100
@lushcosmetics
Influence Index
Winner
74
/ 100
@nikkietutorials

Engagement Quality

@lushcosmetics

-0.00%

Benchmark: 0.2-0.5%

Low

@nikkietutorials

0.78%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@lushcosmetics

1:InfinityM

Very influential

Excellent

@nikkietutorials

1:39.2K

Very influential

Excellent

Comment-to-Like Ratio

@lushcosmetics0.0%
@nikkietutorials1.0%

Higher = more thoughtful engagement

Virality Potential

@lushcosmetics-0.0
@nikkietutorials7.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@lushcosmetics

0.00

Low

@nikkietutorials

0.16

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

lushcosmetics19
nikkietutorials45
Difference: 26 points

Audience Quality Score

Quality of follower base

lushcosmetics40
nikkietutorials45
Difference: 5 points

Content Performance Index

Engagement per follower

lushcosmetics0
nikkietutorials8
Difference: 8 points

Overall Influence Index

Combined influence potential

lushcosmetics38
nikkietutorials68
Difference: 30 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @lushcosmetics

On Black Friday 2021, following the release of the Facebook Files (which revealed how much Meta knew about the very real harms being caused by their platforms and yet were doing nothing about it), Lush signed out of Instagram, Facebook, TikTok and Snapchat until these platforms took action to provide a safer environment for users. Two years on, has Meta cleaned up its act? Sadly but perhaps not surprisingly, no. Deliberately-addictive algorithms are still filling our feeds with harmful content and misinformation to drive engagement. Meanwhile their surveillance-for-profit business model – one that underpins all the 'Big Tech' companies – tracks our every move and sells our data, making them untold billions. That's why we're campaigning for legislative change that puts the control back in the hands of the people. We've teamed up with People vs Big Tech – a decentralised movement challenging the power and abuses of the Big Tech giants. Introducing The Cloud bath bomb, with 100% of the sales price (minus government taxes) going to People vs Big Tech to fund vital campaigning that takes their message directly to those who hold the power to change the system. Don't lose your head in the cloud. There's a brighter future ahead. Hit the link in bio to join the #BigTechRebellion — Friendly note: we're not back on Instagram. If you'd like to contact us, our Customer Care team will be happy to help here: Phone: 1-888-733-5874 SMS: 1-888-733-5874 Email: [email protected] Live Chat: lush.com & the Lush app

@lushcosmetics
-1
0
Winner
Top post by @nikkietutorials

finally got my hands on the viral GREEN(?!) 💚 Wet n Wild duochrome eyeshadow! 😱 @roseandben

@nikkietutorials
673.6K
4K
-1 likesVS673.6K likes 🏆

nikkietutorials has 673.6K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@lushcosmetics

9

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes-1
Avg Comments0
Every post includes hashtags
#bigtechrebellion
@nikkietutorials

3

With Hashtags

9

Without Hashtags

Avg per post0.6
Avg Likes106.8K
Avg Comments1.6K
Hashtags show no clear boost
#akerfassi#cosmoprofbologna#etude#curlfixmascara#drmascarafixer

@lushcosmetics has stronger hashtag impact

Engagement Trends

@lushcosmetics
Stable

+0.0%

Engagement shift

+0%

Likes

+0%

Comments

Older posts avg-1
Recent posts avg-1
Stronger Trend
@nikkietutorials
Rising

+801.3%

Engagement shift

+816%

Likes

+193%

Comments

Older posts avg28.9K
Recent posts avg260.6K

@nikkietutorials shows better recent momentum

Posting Rhythm

@lushcosmetics

Posts/Week
9.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency70%

@nikkietutorials

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency66%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@nikkietutorials leads in most key metrics.

The comparison shows @nikkietutorials outperforming @lushcosmetics most notably in Followers.

Followers

@nikkietutorials dominates in reach and follower volume.

Engagement Rate

@nikkietutorials delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @lushcosmetics vs @nikkietutorials

Specific questions about this head-to-head comparison

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