lushcosmetics
theordinary

Side-by-side Instagram profile comparison of Lush Cosmetics North America vs The Ordinary. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@lushcosmetics

65

Good

Account Health

@theordinary

90

Excellent

3.7M

Followers

55%

0

Following

9

Posts

2%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @theordinary

The Ordinary

@theordinary

Clinical Formulations with Integrity.

3M

Followers

45%

6

Following

428

Posts

98%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@lushcosmetics
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@theordinary
5
Winning on metrics
@lushcosmetics
Detailed Breakdown
@theordinary
3.7M
Followers
17% ahead
3M
0
Following
100% ahead
6
9
Total Posts
98% ahead
428
-0.00%
Engagement Rate
100% ahead
0.05%
-1
Avg Likes
100% ahead
1.5K
0
Avg Comments
100% ahead
89
lushcosmetics1 - 5🏆 theordinary

Advanced Metrics

Authority Score
52
Established
@lushcosmetics
Reach22/25
Engagement-1/30
Ratio20/20
Consistency1/15
Verification10/10
Authority Score
Winner
63
Expert
@theordinary
Reach22/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Mega

3.7M followers

Range: 1M-10M

@lushcosmetics

Mega

3M followers

Range: 1M-10M

@theordinary

Influence Index
65
/ 100
@lushcosmetics
Influence Index
65
/ 100
@theordinary

Engagement Quality

@lushcosmetics

-0.00%

Benchmark: 0.2-0.5%

Low

@theordinary

0.05%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@lushcosmetics

1:InfinityM

Very influential

Excellent

@theordinary

1:507.2K

Very influential

Excellent

Comment-to-Like Ratio

@lushcosmetics0.0%
@theordinary6.0%

Higher = more thoughtful engagement

Virality Potential

@lushcosmetics-0.0
@theordinary0.5

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@lushcosmetics

0.00

Low

@theordinary

0.14

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

lushcosmetics19
theordinary40
Difference: 21 points

Audience Quality Score

Quality of follower base

lushcosmetics40
theordinary40

Content Performance Index

Engagement per follower

lushcosmetics0
theordinary1
Difference: 1 points

Overall Influence Index

Combined influence potential

lushcosmetics38
theordinary41
Difference: 3 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @lushcosmetics

On Black Friday 2021, following the release of the Facebook Files (which revealed how much Meta knew about the very real harms being caused by their platforms and yet were doing nothing about it), Lush signed out of Instagram, Facebook, TikTok and Snapchat until these platforms took action to provide a safer environment for users. Two years on, has Meta cleaned up its act? Sadly but perhaps not surprisingly, no. Deliberately-addictive algorithms are still filling our feeds with harmful content and misinformation to drive engagement. Meanwhile their surveillance-for-profit business model – one that underpins all the 'Big Tech' companies – tracks our every move and sells our data, making them untold billions. That's why we're campaigning for legislative change that puts the control back in the hands of the people. We've teamed up with People vs Big Tech – a decentralised movement challenging the power and abuses of the Big Tech giants. Introducing The Cloud bath bomb, with 100% of the sales price (minus government taxes) going to People vs Big Tech to fund vital campaigning that takes their message directly to those who hold the power to change the system. Don't lose your head in the cloud. There's a brighter future ahead. Hit the link in bio to join the #BigTechRebellion — Friendly note: we're not back on Instagram. If you'd like to contact us, our Customer Care team will be happy to help here: Phone: 1-888-733-5874 SMS: 1-888-733-5874 Email: [email protected] Live Chat: lush.com & the Lush app

@lushcosmetics
-1
0
Winner
Top post by @theordinary

NYC, we tried :-( The Ordinary Bus route has been suspended until further notice. Our goal was always to provide a genuinely useful service for the city, and we are so grateful to everyone who has joined along with us so far. We are sorry for the inconvenience this pause causes. We are working hard to get our bus up and running again soon, fingers crossed.

@theordinary
4.2K
284
-1 likesVS4.2K likes 🏆

theordinary has 4.2K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@lushcosmetics

9

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes-1
Avg Comments0
Every post includes hashtags
#bigtechrebellion
@theordinary

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@lushcosmetics has stronger hashtag impact

Engagement Trends

@lushcosmetics
Stable

+0.0%

Engagement shift

+0%

Likes

+0%

Comments

Older posts avg-1
Recent posts avg-1
Stronger Trend
@theordinary
Rising

+14.9%

Engagement shift

+16%

Likes

+2%

Comments

Older posts avg1.5K
Recent posts avg1.7K

@theordinary shows better recent momentum

Posting Rhythm

@lushcosmetics

Posts/Week
9.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency70%

@theordinary

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency44%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@theordinary delivers higher engagement relative to audience size.

The comparison shows @theordinary outperforming @lushcosmetics most notably in Engagement Rate.

Followers

@lushcosmetics dominates in reach and follower volume.

Engagement Rate

@theordinary delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @lushcosmetics vs @theordinary

Specific questions about this head-to-head comparison

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