Side-by-side Instagram profile comparison of MAKEUP BY MARIO vs Ulta Beauty. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@makeupbymario
100
Excellent
Account Health
@ultabeauty
100
Excellent
13.8M
Followers
65%
1.8K
Following
10.2K
Posts
54%
Healthy ratio
7.6M
Followers
35%
1.9K
Following
8.5K
Posts
46%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
13.8M followers
Range: 10M+
@makeupbymario
7.6M followers
Range: 1M-10M
@ultabeauty
Engagement Quality
@makeupbymario
0.06%
Benchmark: 0.1-0.2%
@ultabeauty
0.01%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@makeupbymario
1:7.7K
Very influential
@ultabeauty
1:4.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@makeupbymario
0.74
Moderate@ultabeauty
1.12
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
CONTOURING: THEN & NOW Feat. @carlibel Learn how contouring has evolved over the years. Get the look: SoftSculpt® Shaping Stick in 'Medium Dark' SoftSculpt® Bronzer in 'Medium Dark' SurrealSkin® Soft Blur Setting Powder in '2 Neutral Light’ Shop now at makeupbymario.com and @sephora. #MakeupByMario
makeupbymario has 22.4K more likes on their top post
Hashtag Strategy
10
With Hashtags
2
Without Hashtags
3
With Hashtags
9
Without Hashtags
@makeupbymario has stronger hashtag impact
Engagement Trends
+12.1%
Engagement shift
Likes
Comments
-44.1%
Engagement shift
Likes
Comments
@makeupbymario shows better recent momentum
Posting Rhythm
@makeupbymario
@ultabeauty
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@makeupbymario leads in most key metrics.
Followers
@makeupbymario dominates in reach and follower volume.
Engagement Rate
@makeupbymario delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @makeupbymario vs @ultabeauty
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