maybelline
sephora

Side-by-side Instagram profile comparison of Maybelline New York vs Sephora. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@maybelline

100

Excellent

Account Health

@sephora

100

Excellent

Instagram profile picture of @maybelline

Maybelline New York

@maybelline

💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️

12.6M

Followers

36%

1.5K

Following

2K

Posts

19%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @sephora

Sephora

@sephora

We Belong to Something Beautiful

22.7M

Followers

64%

1.1K

Following

8.7K

Posts

81%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@maybelline
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@sephora
4
Winning on metrics
@maybelline
Detailed Breakdown
@sephora
12.6M
Followers
44% ahead
22.7M
1.5K
Following
30% ahead
1.1K
2K
Total Posts
77% ahead
8.7K
0.04%
Engagement Rate
19% ahead
0.03%
4.6K
Avg Likes
26% ahead
6.3K
540
Avg Comments
57% ahead
1.3K
maybelline2 - 4🏆 sephora

Advanced Metrics

Authority Score
70
Expert
@maybelline
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
70
Expert
@sephora
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

12.6M followers

Range: 10M+

@maybelline

Celebrity

22.7M followers

Range: 10M+

@sephora

Influence Index
70
/ 100
@maybelline
Influence Index
70
/ 100
@sephora

Engagement Quality

@maybelline

0.04%

Benchmark: 0.1-0.2%

Low

@sephora

0.03%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@maybelline

1:8.4K

Very influential

Excellent

@sephora

1:21.6K

Very influential

Excellent

Comment-to-Like Ratio

@maybelline11.7%
@sephora20.0%

Higher = more thoughtful engagement

Virality Potential

@maybelline0.4
@sephora0.3

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@maybelline

0.16

Moderate

@sephora

0.39

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

maybelline40
sephora40

Audience Quality Score

Quality of follower base

maybelline40
sephora40

Content Performance Index

Engagement per follower

maybelline0
sephora0
Difference: 0 points

Overall Influence Index

Combined influence potential

maybelline53
sephora59
Difference: 6 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @maybelline

Try this spiked bottom lash hack. @annakozlovaugc uses Sky High Mascara for elongated lashes, then a tweezer to create defined, spiked clusters.

@maybelline
11.6K
171
Winner
Top post by @sephora

Small pic, BIG news: My Sephora Storefront is live! Content creators can now get rewarded for sharing beauty recs. Apply at the link in bio.

@sephora
17.6K
13.9K
11.6K likesVS17.6K likes 🏆

sephora has 5.9K more likes on their top post

Hashtag Strategy

@maybelline

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes7.2K
Avg Comments75
Hashtags increase engagement
#maybellinepartner#bravetogether
Stronger Hashtag Use
@sephora

5

With Hashtags

7

Without Hashtags

Avg per post0.4
Avg Likes8.6K
Avg Comments150
Hashtags increase engagement
#sephorasquad#happypridemonth

@sephora has stronger hashtag impact

Engagement Trends

Stronger Trend
@maybelline
Rising

+24.8%

Engagement shift

+55%

Likes

-89%

Comments

Older posts avg4.6K
Recent posts avg5.7K
@sephora
Falling

-79.4%

Engagement shift

-75%

Likes

-98%

Comments

Older posts avg12.4K
Recent posts avg2.6K

@maybelline shows better recent momentum

Posting Rhythm

@maybelline

Posts/Week
12.0
Avg Days Between Posts
0.1
Most Active Day
Monday
Consistency4%

@sephora

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency4%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@maybelline delivers higher engagement relative to audience size.

The comparison shows @sephora outperforming @maybelline most notably in Followers.

Followers

@sephora dominates in reach and follower volume.

Engagement Rate

@maybelline delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @maybelline vs @sephora

Specific questions about this head-to-head comparison

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