maybelline
skkn

Side-by-side Instagram profile comparison of Maybelline New York vs SKKN BY KIM. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@maybelline

100

Excellent

Account Health

@skkn

95

Excellent

Leader
Instagram profile picture of @maybelline

Maybelline New York

@maybelline

💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️

12.6M

Followers

71%

1.5K

Following

2K

Posts

67%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @skkn

SKKN BY KIM

@skkn

A new era of beauty by @kimkardashian

5.3M

Followers

29%

40

Following

974

Posts

33%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@maybelline
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@skkn
2
Trailing on metrics
@maybelline
Detailed Breakdown
@skkn
12.6M
Followers
58% ahead
5.3M
1.5K
Following
97% ahead
40
2K
Total Posts
51% ahead
974
0.04%
Engagement Rate
65% ahead
0.12%
4.6K
Avg Likes
24% ahead
6K
540
Avg Comments
83% ahead
91
🏆 maybelline4 - 2skkn

Advanced Metrics

Authority Score
Winner
70
Expert
@maybelline
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@skkn
Reach22/25
Engagement1/30
Ratio20/20
Consistency13/15
Verification10/10

Account Tier

Celebrity

12.6M followers

Range: 10M+

@maybelline

Mega

5.3M followers

Range: 1M-10M

@skkn

Influence Index
Winner
70
/ 100
@maybelline
Influence Index
66
/ 100
@skkn

Engagement Quality

@maybelline

0.04%

Benchmark: 0.1-0.2%

Low

@skkn

0.12%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@maybelline

1:8.4K

Very influential

Excellent

@skkn

1:131.6K

Very influential

Excellent

Comment-to-Like Ratio

@maybelline11.7%
@skkn1.5%

Higher = more thoughtful engagement

Virality Potential

@maybelline0.4
@skkn1.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@maybelline

0.16

Moderate

@skkn

0.19

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

maybelline40
skkn41
Difference: 1 points

Audience Quality Score

Quality of follower base

maybelline40
skkn41
Difference: 1 points

Content Performance Index

Engagement per follower

maybelline0
skkn1
Difference: 1 points

Overall Influence Index

Combined influence potential

maybelline53
skkn54
Difference: 1 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @maybelline

Try this spiked bottom lash hack. @annakozlovaugc uses Sky High Mascara for elongated lashes, then a tweezer to create defined, spiked clusters.

@maybelline
11.6K
171
Winner
Top post by @skkn

We’re excited to announce SKIMS has acquired SKKN by Kim! Enjoy your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand. For SKKN order questions, contact customer service at skknbykim.com. Follow @SKIMS for updates while we work to create something new.

@skkn
29.8K
530
11.6K likesVS29.8K likes 🏆

skkn has 18.1K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@maybelline

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes7.2K
Avg Comments75
Hashtags increase engagement
#maybellinepartner#bravetogether
@skkn

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@maybelline has stronger hashtag impact

Engagement Trends

Stronger Trend
@maybelline
Rising

+24.8%

Engagement shift

+55%

Likes

-89%

Comments

Older posts avg4.6K
Recent posts avg5.7K
@skkn
Falling

-27.2%

Engagement shift

-27%

Likes

-41%

Comments

Older posts avg7.1K
Recent posts avg5.2K

@maybelline shows better recent momentum

Posting Rhythm

@maybelline

Posts/Week
12.0
Avg Days Between Posts
0.1
Most Active Day
Monday
Consistency4%

@skkn

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency62%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@skkn delivers higher engagement relative to audience size.

The comparison shows @maybelline outperforming @skkn most notably in Followers.

Followers

@maybelline dominates in reach and follower volume.

Engagement Rate

@skkn delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @maybelline vs @skkn

Specific questions about this head-to-head comparison

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