maybelline
youmi

Side-by-side Instagram profile comparison of Maybelline New York vs Youmna Khoury Kiziloz. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@maybelline

100

Excellent

Account Health

@youmi

100

Excellent

Leader
Instagram profile picture of @maybelline

Maybelline New York

@maybelline

💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️

12.6M

Followers

55%

1.5K

Following

2K

Posts

60%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @youmi

Youmna Khoury Kiziloz

@youmi

30under30 @youmibeauty Fashion | Beauty | lifestyle

10.5M

Followers

45%

95

Following

1.3K

Posts

40%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@maybelline
3
Tied on metrics
Competition
VS
Even Match
@youmi
3
Tied on metrics
@maybelline
Detailed Breakdown
@youmi
12.6M
Followers
17% ahead
10.5M
1.5K
Following
94% ahead
95
2K
Total Posts
34% ahead
1.3K
0.04%
Engagement Rate
99% ahead
3.35%
4.6K
Avg Likes
99% ahead
347.3K
540
Avg Comments
82% ahead
3.1K
maybelline3 - 3youmi

Advanced Metrics

Authority Score
70
Expert
@maybelline
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
90
Elite
@youmi
Reach25/25
Engagement20/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

12.6M followers

Range: 10M+

@maybelline

Celebrity

10.5M followers

Range: 10M+

@youmi

Influence Index
70
/ 100
@maybelline
Influence Index
Winner
87
/ 100
@youmi

Engagement Quality

@maybelline

0.04%

Benchmark: 0.1-0.2%

Low

@youmi

3.35%

Benchmark: 0.1-0.2%

Good

Following/Followers Ratio

@maybelline

1:8.4K

Very influential

Excellent

@youmi

1:110.2K

Very influential

Excellent

Comment-to-Like Ratio

@maybelline11.7%
@youmi0.9%

Higher = more thoughtful engagement

Virality Potential

@maybelline0.4
@youmi33.2

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@maybelline

0.16

Moderate

@youmi

0.13

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

maybelline40
youmi60
Difference: 20 points

Audience Quality Score

Quality of follower base

maybelline40
youmi60
Difference: 20 points

Content Performance Index

Engagement per follower

maybelline0
youmi33
Difference: 33 points

Overall Influence Index

Combined influence potential

maybelline53
youmi77
Difference: 24 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @maybelline

Try this spiked bottom lash hack. @annakozlovaugc uses Sky High Mascara for elongated lashes, then a tweezer to create defined, spiked clusters.

@maybelline
11.6K
171
Winner
Top post by @youmi

The Rumors Are True 🥰😛🧿

@youmi
1.1M
22.9K
11.6K likesVS1.1M likes 🏆

youmi has 1.1M more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@maybelline

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes7.2K
Avg Comments75
Hashtags increase engagement
#maybellinepartner#bravetogether
@youmi

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@maybelline has stronger hashtag impact

Engagement Trends

Stronger Trend
@maybelline
Rising

+24.8%

Engagement shift

+55%

Likes

-89%

Comments

Older posts avg4.6K
Recent posts avg5.7K
@youmi
Stable

-3.3%

Engagement shift

-2%

Likes

-68%

Comments

Older posts avg356.2K
Recent posts avg344.6K

@maybelline shows better recent momentum

Posting Rhythm

@maybelline

Posts/Week
12.0
Avg Days Between Posts
0.1
Most Active Day
Monday
Consistency4%

@youmi

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency36%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@youmi delivers higher engagement relative to audience size.

The comparison shows @youmi outperforming @maybelline most notably in Engagement Rate.

Followers

@maybelline dominates in reach and follower volume.

Engagement Rate

@youmi delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @maybelline vs @youmi

Specific questions about this head-to-head comparison

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