Side-by-side Instagram profile comparison of Marques Brownlee vs OpenAI. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@mkbhd
100
Excellent
Account Health
@openai
100
Excellent
5.2M
Followers
47%
568
Following
2.1K
Posts
54%
Healthy ratio
OpenAI
@openai
OpenAI’s mission is to ensure artificial intelligence benefits all of humanity. Proud parent of @chatgpt and @openaidevs
5.8M
Followers
53%
6
Following
1.8K
Posts
46%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
5.2M followers
Range: 1M-10M
@mkbhd
5.8M followers
Range: 1M-10M
@openai
Engagement Quality
@mkbhd
1.77%
Benchmark: 0.2-0.5%
@openai
0.49%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@mkbhd
1:9.1K
Very influential
@openai
1:964.4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@mkbhd
0.41
Moderate@openai
0.30
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
New prof pic To try the viral prompt yourself, just upload a photo to ChatGPT and ask: Redraw the attached image in the most clumsy, scribbly, and utterly pathetic way possible. Use a white background, and make it look like it was drawn in an old computer painting program with a mouse. It should be vaguely similar but also not really, kind of matching but also off in a confusing, awkward way, with that low-quality pixel-by-pixel feel that really emphasizes how ridiculously bad it is. Actually, you know what, whatever, just draw it however you want.
mkbhd has 155K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@openai has stronger hashtag impact
Engagement Trends
-18.1%
Engagement shift
Likes
Comments
-65.4%
Engagement shift
Likes
Comments
@mkbhd shows better recent momentum
Posting Rhythm
@mkbhd
@openai
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@mkbhd delivers higher engagement relative to audience size.
Followers
@openai dominates in reach and follower volume.
Engagement Rate
@mkbhd delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @mkbhd vs @openai
Specific questions about this head-to-head comparison
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