Side-by-side Instagram profile comparison of NikkieTutorials vs Rare Beauty by Selena Gomez. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@nikkietutorials
100
Excellent
Account Health
@rarebeauty
100
Excellent
18.6M
Followers
68%
475
Following
3K
Posts
38%
Healthy ratio

Rare Beauty by Selena Gomez
@rarebeauty
Made to feel good in. @sephora @spacenk @blushbaroficial @ultabeauty
8.6M
Followers
32%
408
Following
5K
Posts
62%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
18.6M followers
Range: 10M+
@nikkietutorials
8.6M followers
Range: 1M-10M
@rarebeauty
Engagement Quality
@nikkietutorials
0.78%
Benchmark: 0.1-0.2%
@rarebeauty
0.58%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@nikkietutorials
1:39.2K
Very influential
@rarebeauty
1:21.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@nikkietutorials
0.16
Moderate@rarebeauty
0.58
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

👏🏻👏🏼👏🏽👏🏾👏🏿 Too many people feel trapped by unrealistic expectations that are impossible to achieve. It’s about accepting who you are – and finding the beauty in your imperfections. Here’s your reminder that you are welcome here and you are always enough, regardless of age, race, or gender. This is a safe space, and supporting one another means the world to us. Your words matter (both to others and to yourself). Please join us in making social media a kinder place and compliment the person who commented before you below. 🫶
nikkietutorials has 266.5K more likes on their top post
Hashtag Strategy
3
With Hashtags
9
Without Hashtags
1
With Hashtags
11
Without Hashtags
@nikkietutorials has stronger hashtag impact
Engagement Trends
+801.3%
Engagement shift
Likes
Comments
-86.4%
Engagement shift
Likes
Comments
@nikkietutorials shows better recent momentum
Posting Rhythm
@nikkietutorials
@rarebeauty
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@nikkietutorials leads in most key metrics.
Followers
@nikkietutorials dominates in reach and follower volume.
Engagement Rate
@nikkietutorials delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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