Side-by-side Instagram profile comparison of The New York Times vs TIME. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@nytimes
100
Excellent
Account Health
@time
100
Excellent
20.1M
Followers
61%
630
Following
24.2K
Posts
67%
Healthy ratio
12.8M
Followers
39%
280
Following
12.1K
Posts
33%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
20.1M followers
Range: 10M+
@nytimes
12.8M followers
Range: 10M+
@time
Engagement Quality
@nytimes
0.06%
Benchmark: 0.1-0.2%
@time
0.18%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@nytimes
1:31.9K
Very influential
@time
1:45.5K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@nytimes
1.20
Active@time
0.95
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
The Trump administration is dismantling a $368 million deep-ocean observation system that was put in place a decade ago to monitor coastal environments, marine ecosystems and powerful currents that affect the global climate. Scientists have used data from the system to understand how the ocean is absorbing greenhouse gases from the atmosphere, how changes in ocean temperature such as marine heat waves might affect fisheries or signal bigger shifts in the climate, and coastal flooding along the East Coast. At the link in our bio, read more about researchers’ thoughts on the initiative and the implications. Photo by Rebecca Travis/WHOI
“I want to believe that there’s enough light on the other side and especially just seeing how much this show means to, not just kids, but other families experiencing painful situations.” Daniel Coleman is the Danny at the center of Danny Go!, a children’s YouTube show that’s immensely popular among kids, their parents, and even educators. Coleman and the co-creators of the show—his high school friends and former bandmates—make musical children’s content that even adults can listen to. While the Danny Go! crew are finding incredible success with 4.8 million subscribers on YouTube and a new Netflix deal, Coleman has been dealing with his elder son’s rare disease and his recent passing. Coleman speaks on creating children’s content and supporting other families experiencing loss in the midst of his own. Read more about Coleman, the success of Danny Go!, and more at the link in bio. Cover photograph by @mikebelleme for TIME
time has 65.9K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Engagement Trends
+3.1%
Engagement shift
Likes
Comments
+34.9%
Engagement shift
Likes
Comments
@time shows better recent momentum
Posting Rhythm
@nytimes
@time
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@time delivers higher engagement relative to audience size.
Followers
@nytimes dominates in reach and follower volume.
Engagement Rate
@time delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @nytimes vs @time
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