patagonia
usinterior

Side-by-side Instagram profile comparison of Patagonia vs Department of the Interior. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@patagonia

100

Excellent

Account Health

@usinterior

100

Excellent

Leader
Instagram profile picture of @patagonia

Patagonia

@patagonia

We're in business to save our home planet.

5.5M

Followers

69%

869

Following

4.3K

Posts

37%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @usinterior

Department of the Interior

@usinterior

Stewarding Conservation and Powering Our Future.

2.5M

Followers

31%

6K

Following

7.2K

Posts

63%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@patagonia
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@usinterior
2
Trailing on metrics
@patagonia
Detailed Breakdown
@usinterior
5.5M
Followers
55% ahead
2.5M
869
Following
86% ahead
6K
4.3K
Total Posts
40% ahead
7.2K
0.34%
Engagement Rate
20% ahead
0.27%
9.2K
Avg Likes
30% ahead
6.5K
9.3K
Avg Comments
98% ahead
211
🏆 patagonia4 - 2usinterior

Advanced Metrics

Authority Score
Winner
70
Expert
@patagonia
Reach22/25
Engagement3/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
69
Expert
@usinterior
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

5.5M followers

Range: 1M-10M

@patagonia

Mega

2.5M followers

Range: 1M-10M

@usinterior

Influence Index
Winner
67
/ 100
@patagonia
Influence Index
66
/ 100
@usinterior

Engagement Quality

@patagonia

0.34%

Benchmark: 0.2-0.5%

Low

@usinterior

0.27%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@patagonia

1:6.3K

Very influential

Excellent

@usinterior

0.0024

Very influential

Excellent

Comment-to-Like Ratio

@patagonia100.7%
@usinterior3.3%

Higher = more thoughtful engagement

Virality Potential

@patagonia1.7
@usinterior2.6

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@patagonia

0.78

Moderate

@usinterior

2.91

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

patagonia42
usinterior42

Audience Quality Score

Quality of follower base

patagonia42
usinterior42

Content Performance Index

Engagement per follower

patagonia3
usinterior3
Difference: 1 points

Overall Influence Index

Combined influence potential

patagonia65
usinterior54
Difference: 11 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @patagonia

There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.

@patagonia
22.6K
3.8K
Top post by @usinterior

Decline is a choice. Decay is a choice. But thanks to @POTUS, America is choosing renewal over resignation, restoration over deterioration and beauty over blight. Today, Columbus Circle once again reflects the pride, strength and promise of the United States of America.

@usinterior
20.9K
1.9K
🏆 22.6K likesVS20.9K likes

patagonia has 1.6K more likes on their top post

Hashtag Strategy

@patagonia

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
@usinterior

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

Engagement Trends

Stronger Trend
@patagonia
Rising

+262.3%

Engagement shift

+115%

Likes

+667%

Comments

Older posts avg8K
Recent posts avg28.9K
@usinterior
Rising

+49.7%

Engagement shift

+45%

Likes

+334%

Comments

Older posts avg5.4K
Recent posts avg8K

@patagonia shows better recent momentum

Posting Rhythm

@patagonia

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency41%

@usinterior

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency90%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@patagonia leads in most key metrics.

The comparison shows @patagonia outperforming @usinterior most notably in Followers.

Followers

@patagonia dominates in reach and follower volume.

Engagement Rate

@patagonia delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @patagonia vs @usinterior

Specific questions about this head-to-head comparison

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