Side-by-side Instagram profile comparison of Patagonia vs Department of the Interior. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@patagonia
100
Excellent
Account Health
@usinterior
100
Excellent
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
5.5M followers
Range: 1M-10M
@patagonia
2.5M followers
Range: 1M-10M
@usinterior
Engagement Quality
@patagonia
0.34%
Benchmark: 0.2-0.5%
@usinterior
0.27%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@patagonia
1:6.3K
Very influential
@usinterior
0.0024
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@patagonia
0.78
Moderate@usinterior
2.91
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
patagonia has 1.6K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Engagement Trends
+262.3%
Engagement shift
Likes
Comments
+49.7%
Engagement shift
Likes
Comments
@patagonia shows better recent momentum
Posting Rhythm
@patagonia
@usinterior
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@patagonia leads in most key metrics.
Followers
@patagonia dominates in reach and follower volume.
Engagement Rate
@patagonia delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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