Side-by-side Instagram profile comparison of Pottery Barn vs West Elm. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@potterybarn
100
Excellent
Account Health
@westelm
100
Excellent
Pottery Barn
@potterybarn
Ideas & inspiration for real life. Responsibly made. Crafted to last. 📷 share + tag #mypotterybarn
3.8M
Followers
58%
532
Following
7.7K
Posts
50%
Healthy ratio
2.7M
Followers
42%
689
Following
7.8K
Posts
50%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.8M followers
Range: 1M-10M
@potterybarn
2.7M followers
Range: 1M-10M
@westelm
Engagement Quality
@potterybarn
0.04%
Benchmark: 0.2-0.5%
@westelm
0.18%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@potterybarn
1:7.1K
Very influential
@westelm
1:4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@potterybarn
2.04
Active@westelm
2.86
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
This might be my favorite table I’ve done so far this year🫶🏼 I had way too much fun putting this one together🤍 Comment “HOST” and I’ll send you links to everything I used!! Thank you @potterybarn for the most perfect hosting pieces that helped bring this table to life✨ #tablescape #hostinginspo #summerhosting #backyardparty #hostingideas summerinspo
westelm has 45.3K more likes on their top post
Hashtag Strategy
3
With Hashtags
9
Without Hashtags
3
With Hashtags
9
Without Hashtags
@potterybarn has stronger hashtag impact
Engagement Trends
+38.5%
Engagement shift
Likes
Comments
-90.4%
Engagement shift
Likes
Comments
@potterybarn shows better recent momentum
Posting Rhythm
@potterybarn
@westelm
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@westelm delivers higher engagement relative to audience size.
Followers
@potterybarn dominates in reach and follower volume.
Engagement Rate
@westelm delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @potterybarn vs @westelm
Specific questions about this head-to-head comparison
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