For the past couple of years I’ve been playing a little with AI, creating images, videos and exploring what’s possible. Trying to understand it and stay on the edge of what’s new. 🤓 I think I speak for many creatives when I say we’re all a bit uncertain about where this is heading. Will AI take over our work? Will it change everything? My personal take? It will and shall NEVER replace what we do, work made with heart, soul and real hands, but it can be a tool, one that helps us visualize ideas, build concepts and bring our wildest imaginations to life. But mostly I've learned to understand it to better advice more and more clients that are asking for it. Take this reel, for example: My imaginary Sicilian farmhouse, a dream that has lived in my mind for so long, haha, I think you know that by now! 😆 I just used AI to bring it to life visually. It's scary how it can be done. And that’s exactly why I talk about this in our workshops, where we're many creatives gathered, all in the same boat. How can we, as photographers and creatives, use AI instead of fearing it? And should we use it at all? How can it support our creative process rather than replace it, which it never should? Beacause this is a conversation we all need to have. Let’s figure this out together. 🫶🏻 Happy Sunday from a cloudy and grey Møn. ☁️ PS: One thing everyone needs to remember: Always state when AI is involved! I see so many images every day that are clearly AI-genrated, yet presented as real. 🤦🏼‍♀️ Transparency matters - especially in a time when thruth and fiction are blending more than ever. ☝🏻 #aivideo #imaginarysicilianhouse #signebayAI