unboxtherapy
wired

Side-by-side Instagram profile comparison of Lewis Hilsenteger vs WIRED. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@unboxtherapy

100

Excellent

Account Health

@wired

100

Excellent

Instagram profile picture of @unboxtherapy

Lewis Hilsenteger

@unboxtherapy

Where products get naked.

2.8M

Followers

55%

138

Following

3.8K

Posts

23%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @wired

WIRED

@wired

For Future Reference. Read our latest ⬇️

2.3M

Followers

45%

77

Following

12.5K

Posts

77%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@unboxtherapy
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@wired
2
Trailing on metrics
@unboxtherapy
Detailed Breakdown
@wired
2.8M
Followers
20% ahead
2.3M
138
Following
44% ahead
77
3.8K
Total Posts
69% ahead
12.5K
0.39%
Engagement Rate
42% ahead
0.23%
10.9K
Avg Likes
54% ahead
5K
162
Avg Comments
19% ahead
199
🏆 unboxtherapy4 - 2wired

Advanced Metrics

Authority Score
Winner
70
Expert
@unboxtherapy
Reach22/25
Engagement3/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
69
Expert
@wired
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

2.8M followers

Range: 1M-10M

@unboxtherapy

Mega

2.3M followers

Range: 1M-10M

@wired

Influence Index
Winner
67
/ 100
@unboxtherapy
Influence Index
66
/ 100
@wired

Engagement Quality

@unboxtherapy

0.39%

Benchmark: 0.2-0.5%

Low

@wired

0.23%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@unboxtherapy

1:20.5K

Very influential

Excellent

@wired

1:29.5K

Very influential

Excellent

Comment-to-Like Ratio

@unboxtherapy1.5%
@wired4.0%

Higher = more thoughtful engagement

Virality Potential

@unboxtherapy3.9
@wired2.2

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@unboxtherapy

1.35

Active

@wired

5.51

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

unboxtherapy42
wired41
Difference: 1 points

Audience Quality Score

Quality of follower base

unboxtherapy42
wired41
Difference: 1 points

Content Performance Index

Engagement per follower

unboxtherapy4
wired2
Difference: 2 points

Overall Influence Index

Combined influence potential

unboxtherapy63
wired50
Difference: 13 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @unboxtherapy

The Most Convincing Art I’ve Seen...Use Code UNBOX5 for an exclusive 5% promo code valid for 3 weeks on all available models, link in bio 🔥Paper-Ink display with zero glare, no back light, no blue light and up to a year battery life. #inkposter #epaper Thanks to @inkposter_official for partnering on this video

@unboxtherapy
63.5K
614
Top post by @wired

The news business isn’t just any business — it serves a vital role in our democracy, recognized by the First Amendment. But media outlets can’t serve that role if they’re bankrupt. And as a result, news readers often find themselves blocked by paywalls from reading important stories about government business. "That experience is particularly frustrating for readers who are unable to access the groundbreaking investigative reports outlets like Wired magazine have been publishing, particularly over the first couple months of the Trump administration," the Freedom of the Press Foundation release reads. "Fortunately, Wired has a solution — it’s going to stop paywalling articles that are primarily based on public records obtained through the Freedom of Information Act." Access to journalism based on public records is more important than ever at this moment, with government websites and records disappearing, DOGE doing its best to operate outside the public’s view, and the National Archive in disarray. We’re excited to be the first publication to partner with @freedomofthepressfoundation to offer this for our new coverage. And if you want to support our journalism directly, you can do so by tapping the 🔗 in bio to subscribe.

@wired
23.9K
654
🏆 63.5K likesVS23.9K likes

unboxtherapy has 39.5K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@unboxtherapy

11

With Hashtags

1

Without Hashtags

Avg per post3.1
Avg Likes9K
Avg Comments81
Hashtags show no clear boost
#surroundsoundsystem#lgsoundsuite#soundsuite#partner#dji
@wired

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes1.4K
Avg Comments15
Hashtags show no clear boost
#uncannyvalley#thebiginterview

@unboxtherapy has stronger hashtag impact

Engagement Trends

@unboxtherapy
Falling

-83.4%

Engagement shift

-83%

Likes

-92%

Comments

Older posts avg19K
Recent posts avg3.2K
Stronger Trend
@wired
Falling

-16.5%

Engagement shift

-16%

Likes

-17%

Comments

Older posts avg5.7K
Recent posts avg4.7K

@wired shows better recent momentum

Posting Rhythm

@unboxtherapy

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency61%

@wired

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency4%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@unboxtherapy leads in most key metrics.

The comparison shows @unboxtherapy outperforming @wired most notably in Engagement Rate.

Followers

@unboxtherapy dominates in reach and follower volume.

Engagement Rate

@unboxtherapy delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @unboxtherapy vs @wired

Specific questions about this head-to-head comparison

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