Side-by-side Instagram profile comparison of The Washington Post vs The White House. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@washingtonpost
100
Excellent
Account Health
@whitehouse
100
Excellent
The Washington Post
@washingtonpost
Delivering the news and helping you understand complex topics 🗞 @postpolitics @poststyle @postclimate
7.5M
Followers
38%
190
Following
25.9K
Posts
89%
Healthy ratio
The White House
@whitehouse
The Golden Age of America is Now. 📱Text FREEDOM to 45470 to receive alerts.
12.1M
Followers
62%
10
Following
3.3K
Posts
11%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
7.5M followers
Range: 1M-10M
@washingtonpost
12.1M followers
Range: 10M+
@whitehouse
Engagement Quality
@washingtonpost
0.13%
Benchmark: 0.2-0.5%
@whitehouse
0.35%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@washingtonpost
1:39.7K
Very influential
@whitehouse
1:1.2M
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@washingtonpost
3.43
Active@whitehouse
0.27
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
New York City Mayor Zohran Mamdani jokingly signed an executive order repealing bedtime for kids for the duration of the 2026 NBA Finals, whose games start at 8:30 p.m. EST. "As Mayor, you’re forced to make many difficult decisions," Mamdani wrote on X with images of the fake order. "This was not one of them." This is the first time the New York Knicks will play in the NBA Finals since 1999. Game 1 against the San Antonio Spurs will be on Wednesday, June 3.
whitehouse has 148.7K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Engagement Trends
-45.5%
Engagement shift
Likes
Comments
-82.2%
Engagement shift
Likes
Comments
@washingtonpost shows better recent momentum
Posting Rhythm
@washingtonpost
@whitehouse
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@whitehouse leads in most key metrics.
Followers
@whitehouse dominates in reach and follower volume.
Engagement Rate
@whitehouse delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @washingtonpost vs @whitehouse
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