Side-by-side Instagram profile comparison of Wayfair vs West Elm. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@wayfair
100
Excellent
Account Health
@westelm
100
Excellent
Wayfair
@wayfair
🏡 Every style. Every home. 🛋️ Shop our feed 👇 Waybors get exclusive sales and perks in our app
2.1M
Followers
44%
1.1K
Following
1.4K
Posts
16%
Healthy ratio
2.7M
Followers
56%
689
Following
7.8K
Posts
84%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
2.1M followers
Range: 1M-10M
@wayfair
2.7M followers
Range: 1M-10M
@westelm
Engagement Quality
@wayfair
0.01%
Benchmark: 0.2-0.5%
@westelm
0.18%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@wayfair
1:2K
Very influential
@westelm
1:4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@wayfair
0.69
Moderate@westelm
2.86
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
We’ve gone from never hosting to having people over every night this week!! Full transformation thanks to @wayfair and right in time for all the summer BBQs coming up. + I’ve been working on my laptop in the squiggle cabana, life is soooo good 🔗 for links to everything I have my whole wayfair storefront in my linktree but if you comment “shop” then the backyard makeover supplies will go directly to your DMs! #wayfaircreator #ad #hosting #party #backyardmakeover
westelm has 47.8K more likes on their top post
Hashtag Strategy
11
With Hashtags
1
Without Hashtags
3
With Hashtags
9
Without Hashtags
@wayfair has stronger hashtag impact
Engagement Trends
-12.7%
Engagement shift
Likes
Comments
-90.4%
Engagement shift
Likes
Comments
@wayfair shows better recent momentum
Posting Rhythm
@wayfair
@westelm
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@westelm leads in most key metrics.
Followers
@westelm dominates in reach and follower volume.
Engagement Rate
@westelm delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @wayfair vs @westelm
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